How to Make the Most Out of an Autoresponder

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mobile-phone-998871_640A professional website is just the first step to building more leads for your personal brand. In order to be effective you need to have a system in place that allows you to nurture your prospects.

A personalized auto response email that is tailored to their needs can help your brand to connect on a deeper level with your subscribers.

After capturing names and email addresses you will want to create an effective email campaign that ensures these new subscribers are not lost after the first visit to your website.

Here are several ways your personal brand can generate more interest in what you have to offer:

  • Provide something of value – Move past a generic response and offer something your subscribers can use such as a free report, video, a trial product or tips. After careful target market research your brand can better determine exactly what your community is looking for.
  • Maintain communication – Once you have captured subscribers it’s important to generate email campaigns such as special announcements, new product releases, special offers, and more. As you build trust with your community and provide information that they need you can increase your conversion rates..
  • Remove the clutter – Avoid writing too much information with a lot of text — this is especially important for mobile readers. Create a brand design that is appealing and simple, and includes an effective message broken up into paragraphs and bullet points.
  • Measure your progress – With the use of an email service you should be monitoring the click thru rates and opens in order to determine how successful your campaigns are. Tweaks can be as simple as changing your headlines or shortening the message with a direct special offer or freebie that will increase your response rates.
  • Include the personal side of your brand – Your community wants to know more about your company. In order for them to identify with you sharing personal events, holiday messages, and testimonials can help “humanize” your brand. Just a few of these a year can go a long way in building relationships with your subscribers.

An autoresponder can help your personal brand maintain your current subscribers as well as grow your network. Test out a variety of campaigns with great offers for your leads and customers, and see how your conversions can increase.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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