How to Achieve Fame

  • 1 min read

In Fame 101, Powerful Personal Branding & Publicity for Amazing Success, Jay and Maggie Jessup, branding and publicity experts, write that anyone can have fame, not just rock stars or Hollywood celebrities.

Any professional with a compelling personal brand – the foundation of fame — can dominate their space. And creating, expanding upon and monetizing your personal brand are the keys to becoming a “celebrity” in your space.

“If you apply the fame formula you can become a celebrity actor, veterinarian, baker, dentist, florist or horse breeder. It would even be possible to become a celebrity assistant, security guard or librarian,” they write.

Today’s online tools have made it even easier for us to craft these compelling brands. “The Internet puts professional fame in the immediate reach of Everyman,” said Maggie Jessup. “It no longer takes years and a small fortune to create a nationally recognized personal brand.”

This isn’t to say it will be an easy road. It takes a lot of work, but it can be achieved by applying a simple formula: Personal Branding + Publicity + Brand You Marketing + Personal Financial Development + Brand Longevity Strategies.

“Personal branding starts with taking the time to define your role out in the world; what is that thing that makes you special, makes you remarkable, and makes you different? If you can describe that difference in 20 words or less, and it’s the best authentic you, you have completed the most important step in personal branding.”

In the book, promotion strategies of 75 American icons – such as Suze Orman, Rachael Ray and President Obama — are used to illustrate step-by-step how one can build a powerful personal brand. A few of the career action items are:

  • Package your expertise for maximum impact, exposure, and income
  • Use Internet Geography to build a broad and credible online footprint
  • Employ insiders’ secrets to access the world of paid speaking engagements
  • Build an authoritative image and maximize your professional presence
  • Write and launch a non-fiction best seller in 90 days
Picture of Heather R. Huhman

Heather R. Huhman

Heather R. Huhman is a career expert and founder & president ​of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist forExaminer.com and blogs about career advice at HeatherHuhman.com.

TRENDING AROUND THE WEB

We tend to blame the speeding-up of years on age, but memory researchers point to novelty: a childhood summer felt long because everything in it was new, and new is what the brain records — a repetitive year passes without being filmed

We tend to blame the speeding-up of years on age, but memory researchers point to novelty: a childhood summer felt long because everything in it was new, and new is what the brain records — a repetitive year passes without being filmed

The Vessel
The term for the brain packaging a whole routine into a single automatic unit is chunking, and studies at MIT traced it to the basal ganglia — the deep structure that lets you drive a familiar route while remembering none of it

The term for the brain packaging a whole routine into a single automatic unit is chunking, and studies at MIT traced it to the basal ganglia — the deep structure that lets you drive a familiar route while remembering none of it

The Vessel
The 36 questions supposedly designed to make strangers fall in love came from a study that only set out to measure closeness — and the famous wedding was a single parenthesis

The 36 questions supposedly designed to make strangers fall in love came from a study that only set out to measure closeness — and the famous wedding was a single parenthesis

The Vessel
Writers who reread their own old work and physically cringe aren’t bad judges of their own quality, they’re the only kind of writer who has actually gotten better

Writers who reread their own old work and physically cringe aren’t bad judges of their own quality, they’re the only kind of writer who has actually gotten better

The Blog Herald
The Society of Authors just launched a label that goes on the back of a book jacket reading “Human Authored,” and it runs entirely on an honour code, which means the only thing standing between a reader and the truth is a writer’s word

The Society of Authors just launched a label that goes on the back of a book jacket reading “Human Authored,” and it runs entirely on an honour code, which means the only thing standing between a reader and the truth is a writer’s word

The Blog Herald
A song engineered with a sound therapist to slow your heart rate has been available since 2011 — and almost nobody who talks about anxiety has mentioned it to you

A song engineered with a sound therapist to slow your heart rate has been available since 2011 — and almost nobody who talks about anxiety has mentioned it to you

The Vessel
Load more
CATEGORIES
Explore