In Fame 101, Powerful Personal Branding & Publicity for Amazing Success, Jay and Maggie Jessup, branding and publicity experts, write that anyone can have fame, not just rock stars or Hollywood celebrities.
Any professional with a compelling personal brand – the foundation of fame — can dominate their space. And creating, expanding upon and monetizing your personal brand are the keys to becoming a “celebrity” in your space.
“If you apply the fame formula you can become a celebrity actor, veterinarian, baker, dentist, florist or horse breeder. It would even be possible to become a celebrity assistant, security guard or librarian,” they write.
Today’s online tools have made it even easier for us to craft these compelling brands. “The Internet puts professional fame in the immediate reach of Everyman,” said Maggie Jessup. “It no longer takes years and a small fortune to create a nationally recognized personal brand.”
This isn’t to say it will be an easy road. It takes a lot of work, but it can be achieved by applying a simple formula: Personal Branding + Publicity + Brand You Marketing + Personal Financial Development + Brand Longevity Strategies.
“Personal branding starts with taking the time to define your role out in the world; what is that thing that makes you special, makes you remarkable, and makes you different? If you can describe that difference in 20 words or less, and it’s the best authentic you, you have completed the most important step in personal branding.”
In the book, promotion strategies of 75 American icons – such as Suze Orman, Rachael Ray and President Obama — are used to illustrate step-by-step how one can build a powerful personal brand. A few of the career action items are:
- Package your expertise for maximum impact, exposure, and income
- Use Internet Geography to build a broad and credible online footprint
- Employ insiders’ secrets to access the world of paid speaking engagements
- Build an authoritative image and maximize your professional presence
- Write and launch a non-fiction best seller in 90 days
