How These LinkedIn Strategies Can Help Your Personal Brand

  • 1 min read

One of the best ways to build a personal brand is through increased visibility online. The most effective method to achieve this is to create compelling content that is shared on social media. LinkedIn is a prominent place to be for professionals, and allows for your articles to get more exposure.

With consistent quality and focus, a personal brand can work toward becoming an influencer in their niche. Although this is not an overnight process, it is attainable, and can connect you with top level professionals in your industry.

In what ways can you effectively create content to build your brand? One way is directly on LinkedIn, where your articles can open the doors for an invitation to publish. But you do not have to wait for an invitation with long-form publishing on LinkedIn, which can be shared on Twitter, Facebook, and Google Plus.

Being an active contributor on LinkedIn will help your personal brand establish itself as an authority.

How to be a LinkedIn Influencer

Here are several ways you can start building your influence there.

• Be an active content producer – Creating a blog post is not enough to build your personal brand. Publishing on platforms like LinkedIn allows for more exposure and builds trust in your community. Try the long-form publishing platform out to provide your audience with great ideas.

• Create updates – If you are not ready for the publishing arena on LinkedIn yet, you can get started by just sharing your blog posts, quotes, ideas, or content from other great blogs. Actively engage and comment on other posts to draw others to your brand.

• Share news with LinkedIn Pulse – A great way to get your LinkedIn content in front of more readers is through mobile publishing. Pulse allows you to showcase your latest ‘news’ on mobile devices, and is easy to apply through the Pulse Publisher Feed Onboarding Form on LinkedIn.

As social media and LinkedIn in particular continue to grow and change, it is more important than ever to tap into all the great features that are offered to make your personal brand stand out as an influencer in your niche.

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Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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