During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand.
Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s all about thankfulness, building connections, and being compassionate. Get ready to take your brand to the next level. Prepare to invest the effort and get the marketing right during a time of year when the less business-aware start preparing for stagnation. Here are five ideas for boosting your brand over the holidays.
1. Maintain your social media presence.
This doesn’t mean that you have to take a vacation just because everyone else has.
According to a survey done by Bizreport, shoppers message companies because they’re interested in purchasing over the Christmas season has increased by 30%. As a result, it’s a crucial moment to be active on social media sites like Instagram, Twitter, and Facebook.
There’s a good possibility you don’t have the budget for a social media manager as a personal brand. In such a scenario, you’ll be in charge of all content development as well as audience interaction. During the holiday season, this might get tiresome. You have relatives and friends to visit, activities to attend, and whatever else is on your to-do list.
Many personal brands take a vacation during this time, and you’ll see messages like “I’m flying off with the spouse for Thanksgiving…have a nice one, see you when I get back” on social media.
Everyone needs a vacation from social media since it may be exhausting to manage many accounts. However, if you’re attempting to make a name for yourself in your field, the holiday season is a great time to do it since there’s less competition. You may make things easy for yourself by pre-scheduling posts so that all you have to do at that time is interact.
2. Concentrate on your advantages.
Do what you know works if you want to keep things moving.
Compare this method to the Pareto Principle. That principle claims that 80% of our outcomes come from 20% of our efforts. This indicates that the items that bring you the greatest profit are the outcome of 20% of your efforts when it comes to your company.
To put it another way, you already have a system in place that works, so continue with it for the time being.
It’s great to desire to develop your talents and transform your flaws into assets, but the holidays are not the time to do so. Why? Because you only have a limited time to capitalize on this good season. So keep doing what you’re doing and sticking with it until things go back to “normal.”
3. Create advertising that is specifically targeted during the holidays.
Christmas and shopping have long had a special connection. Take advantage of the holiday spirit, regardless of what you’re selling.
“Well, I don’t sell things,” you may be thinking. It doesn’t matter since not everyone wants a tangible present. Some folks want to have a good time. You could come across a consultant or a chef or a consumer that might be interested in purchasing your services for a friend or loved one.
You may get a competitive edge by leveraging comedy, visual puns, or jumping on the seasonal cliches bandwagon to make your business stand out.
Starbucks’ coffee cups have been changed to a red and white color scheme. Coca-Cola’s trucks are well-known for being decked up with Santa Claus and twinkling lights. Nike never fails to wow with their spectacular Christmas commercial campaigns, which include superstars such as Anthony Joshua and Rita Ora.
You probably aren’t ready to start utilizing celebrities to promote your goods and services just yet, but there are lots of less costly innovative ways to get your company into the holiday mood.
4. Modify your message for the holidays.
Given the current state of the globe, this year is the ideal opportunity to go more personal with your message. It’s time to take a people-first approach.
Your social media platforms will reveal all you need to know about your audience’s mindset. Spend some time examining the comments sections of your articles.
What are your consumers discussing? Is there any reference to a shared struggle? You can then experiment with various messages and advertisements to find what works best.
Facebook’s advertising platform is ideal for this since it enables you to test a variety of concepts without committing all of your resources to a single theme that isn’t certain to perform.
Personalize your messaging to show that you care about what your consumers are going through. During this delicate period, you don’t want to come out as too salesy (especially if that is the goal). Showcase your human side by demonstrating how your company can suit their specific demands.
