The future of graphic design is being shaped by technology, changing consumer behavior and societal shifts, according to industry experts. Virtual reality, augmented reality, and artificial intelligence are transforming design, with an emphasis on interactivity and immersion.
Societal changes towards sustainability and inclusiveness are also impacting design themes and material choices. To stay relevant, designers need to keep current with these changing trends via ongoing learning and skill development.
In a recent discussion by leading designers, the value of enduring design was stressed over current design trends. The growing importance of artificial intelligence in the field was another key point, with AI tools redefining design processes by improving efficiency and fostering fresh creativity.
The experts also highlighted the significance of data-driven design, where AI algorithms can spark unique solutions and potential design opportunities. They encouraged the foresight of avoiding vogue styles and focusing more on timeless designs. Their strong advice: blend classic design principles with forward-thinking technology such as AI.
Max Ottignon, co-founder of a branding agency, argues that design vitality should outlive fleeting trends and maintain its resonance with audiences. He believes that true design value lies in its lasting impact and timelessness rather than its trendiness.
Balancing timeless design and modern technology
Drawing from his experience, he advocates for designs that enable brands to forge a stronger identity and audience connection. He buttresses that investment in timeless designs can lead to sustainable success.
Simon Case, founder of Creative Studio, points out the invaluable contribution of AI in routine tasks in design, such as ad resizing. This supports graphic designers in focusing more on their craft, increasing their productivity, and propelling the design industry forward.
Ottignon underlines the necessity for original and distinctive design solutions. To achieve this, he suggests shifting focus from pure aesthetics to strategic design applications and functions. He emphasizes the importance of originality over imitation.”””
Tebo Mpanza, a Branding Studio co-founder, stresses the significance of an in-depth understanding of brand strategy – believing that this depth fosters designs that are visually appealing and coherently align with a brand’s identity and vision. He maintains that successful branding arises from residing within a brand’s core ethos and values. Indeed, a radical change in the future of graphic design seems inevitable.
