Google recently updated its user interface. Now, to view the total search results for a query, users must click the “tools” button. Stakeholders have reacted differently to this change. While some praise the leaner look, others bemoan the added step to access specific data. The move seems to be Google’s ongoing attempt to engage users more fluidly.
This feature has endured an extended testing phase, implying its potential for permanence. Google asserts its results count is an estimate, making it a doubtful tool for comprehensive research or SEO audits, despite frequent use by many SEO professionals.
Google’s interface update: Impacting search results
These experts may now need alternatives, as the results count has become less reliable for judging competition levels.
Google’s alteration follows a similar trajectory from last year when the results count was removed from mobile searches. This shift towards a cleaner, more streamlined UI may increase user engagement and keep users on the platform longer. It’s also part of a digital trend where companies adopt minimalist designs to maintain user focus.
However, the change could have significant implications on the SEO industry. Many professionals depend on the results count to estimate keyword competitiveness and for audits. The SEO community’s feedback does not seem to impact Google’s decisions, prioritizing their internal operations over the needs of SEO experts. It remains uncertain if Google will reconsider.
This seems part of a broader focus shift, downplaying results count importance and emphasizing other search factors. As Google changes its display strategies, this could disrupt the many SEO experts relying on this essential tool, affecting their work considerably.
