Google has recently adjusted its search interface, making it harder for users to locate the number of search results for a specific inquiry. Now, this information can be found within the “tools” function.
If you’re unfamiliar with this change, procuring the results count number now requires additional steps. Users have to navigate through the “Tools” feature, located at the top right of the search bar, to access the count. The procedure might be complex for beginners, however, with persistence, it can be mastered.
Over time, Google has been testing the removal of the results count. A year ago, they decided to remove it from their interface completely. This move suggests a possible future full elimination.
According to Google, the results count is only an estimate and should not be the primary source for thorough research and SEO audits.
Google’s search interface change: impact on results count access
They argue that the results count, which gives a broad view of a query’s popularity, lacks depth for detailed insights. For accurate data, Google recommends tools like Google Analytics and Google Search Console. Using professional SEO software for keyword analysis, backlinks, and ranking positions is also advocated.
The results count is significantly valuable to many SEO professionals as it assists them in gauging the competitiveness of keywords and conducting indexation audits. It’s potential discontinuation is thus viewed as a substantial setback. The change could push these professionals to find other methods for measuring keyword competitiveness and performing audits, sparking industry-wide concern.
Despite these concerns, if Google finds the results count to be inaccurate, they might choose to entirely remove the feature. However, they realize the potential negative impact on the user experience. Therefore, a comprehensive assessment of all potential consequences, including feedback and overall satisfaction, would be accounted for, always valuing the preferences of the users.
