GlassHouse, a trades and home services customer intelligence platform, has hired a top-tier public relations firm to boost industry visibility and company growth. The PR firm plans to utilize strategic communication to enhance the company’s standing and attract new customers, paving the way for GlassHouse’s expansion.
CEO of GlassHouse, Jimmy Speyer, shares that the main vision of the company is to cultivate growth in home services by gathering customer intelligence. This aligns closely with their new PR firm’s capabilities. Together, they intend to leverage AI insights to enhance service delivery and the overall customer experience.
The collaborative focus on tech-driven feedback has resulted in a dynamic alliance. Through this cooperation, GlassHouse hopes to expand its market share and establish its position as a leader in the industry. As per Speyer, this could revolutionize how people approach home services.
GlassHouse’s platform is user-centric, aiding trade and home service owners to cater to their valued customers while minimizing engagement with high-risk ones. This strategy optimizes sales, maximizes profits, and guarantees a high return on investment.
Boosting GlassHouse’s industry presence through PR
By reducing unnecessary risks, owners can invest more in fostering positive consumer relationships, fostering customer loyalty and boosting growth.
The head of the partnering PR firm reveals that their shared objective is to ensure the success of those engaged in skilled trades and home services. The partnership with GlassHouse aims to amplify the impact of positive customer experiences.
Since its establishment in 2013, the PR firm focuses on various areas such as home services, franchising, and strategic communication. They offer services such as crisis management and media relations, paired with innovative social media strategies. These skills have helped clients enhance their market presence and brand reputation.
Using the GlassHouse platform, business owners are set to focus on their most profitable clients for maximum ROI. An upcoming partnership aims to aid contractors in employing the GlassHouse platform to gather insights about prospective clients before project commencement.
