A communications specialist from Northeastern University suggests that the Royal family’s PR strategy needs an overhaul. This comes after the Duchess of Cambridge, Kate Middleton, was involved in a series of controversial incidents. The expert proposed a transparent and relatable communication approach, as the society shifts norms and the influence of digital media grows.
Kensington Palace publicized the Duchess’s recent surgery, leading to 10 to 14 days of hospital stay. Public interest in her health increased when a post-operation photo of the Duchess with her children was released. The Palace asserts her remarkable recovery and requests respect for her privacy. However, the photo, which was meant to calm worries, instead sparked more curiosity about her health condition.
Questions about the authenticity of the post-operation photo led to an apology from the Duchess and ignited rumors involving the royal family. The expert from Northeastern University emphasized the need for transparency when dealing with public information, stating that too much secrecy could harm the monarchy’s reputation.
According to the communication expert, the absence of uplifting stories about Middleton’s health situation was noticeable. The palace’s PR strategy seemed to lack transparency, leaving many questions about Middleton’s wellbeing unanswered. Room for improvement was pointed out as a way of balancing privacy with public reassurance about the Duchess’s health.
The specialist, Mancusi, suggested that in today’s digital era, any attempt to control information may draw more attention rather than keeping things private. She emphasized the need for the Duchess, as a representative of the royal family and a young mother, to navigate these new expectations transparently. Mancusi concluded by saying the royal family needs to adapt to the changing media landscape while respecting their personal boundaries.
Mancusi believes that releasing the recovery photo was a mistake as it sparked further speculation about the Duchess’s relationship with her spouse. She pointed out that the edited recovery picture and the absence of a wedding ring led to divorce and separation rumors. She concludes that every detail matters when under constant public scrutiny, like the royal family.
