These days, having impeccable personal branding is important, regardless of your profession. Your brand should reflect who you are and what you bring to the table in a creative, crisp, yet effective form. The seven creative branding examples listed below should help provide a bit of inspiration.
Crafting a solid personal brand can take you places. However, for that, before you start, you need to know how to create an impressive personal brand.
So whether you’re the CEO of an established company, the founder of a startup, an employee, or a freelancer, you need to work to build your credibility in your market. And if you’re still figuring out how to go about it, you can always seek inspiration from those with a bang-on personal branding strategy. Let’s have a look at seven of the most incredible and creative personal branding examples.
1. LeBron James
It’s not for nothing that he’s known as King James.
Apart from being one of the world’s most popular basketball players, he has also created his niche in different avenues such as media and retail. LeBron James’ authenticity has greatly helped improve his large and equally strategic personal brand.
2. Elon Musk
Even a small child would recognize his name! Whether or not you’re interested in tech, Elon Musk is a name registered on our minds.
He may not have a very obvious personal brand, but he has an unmissable presence on almost all social media platforms. Of course, Elon Musk attracts his fair share of criticisms, but we cannot deny how impressive the man is, considering the new inventions he keeps coming up with every now and then.
3. Billie Eilish
Billie is definitely different. She is eccentric and unconventional, and that’s what works for her.
Eilish is not a trend follower; she’s a trendsetter. Figuring out what sets you apart from thousands of others, and using it to build your branding strategy is important. This way, you ensure you have timeless personal branding, just like Billie Eilish.
4. Oprah Winfrey
Oprah doesn’t even require her last name to be identified. And that’s something she has achieved over the years with her hard work as well as effective personal branding.
Very few can capitalize on their personal brand the way Oprah Winfrey has, which has resulted in her becoming a millionaire over the years. The intention of creating an impact and consistency is the basis of Oprah’s solid branding strategy.
5. Mindy Kaling
Apart from being an amazing actress, Mindy Kaling is also the author of a New York Times bestselling book, producer, and director.
Her real, honest narration of her journey, her struggles, and insecurities make Mindy more relatable to the masses. Likewise, Mindy’s effortless connection with her target audience helps her personal branding strategy.
6. Mo Farah
Whoever thought that a little boy from Mogadishu would become one of the most sought-after brands?
That’s Mo Farah for you — an Olympic gold medallist who built his brand from scratch. His brand has fetched him a knighthood and many endorsements from top sports brands. His real, down-to-earth personality is what resonates most with the masses.
Farah is very active on social platforms, frequently sharing updates about the brands he ties up with, endorsements, and other career updates.
7. Leonardo DiCaprio
His stellar acting shot him into fame, but what helped him build his brand was his contribution to causes that matter.
Leonardo founded the Leonardo DiCaprio Foundation back in 1998, and since then, apart from his acting career, he has also dedicated his time and efforts towards different causes such as the restoration of earth’s resources and climate change. His dedicated efforts toward philanthropy have made his brand more impactful.
Things to Keep in Mind
Honest, straightforward, and real personal branding always works wonders — simply because people can easily relate to it.
Following trends to some extent is fine. However, building your whole branding strategy around trends isn’t going to help you create a sustainable brand.
For a good, sustainable, compelling personal brand, you should first build your foundation around your real, authentic self. Take note of all your skills, credentials, passions, interests, core values, and beliefs and piece them with the vision, personality, and core message of your brand.
Next, you need to know your target audience well to create content accordingly.
As you create content, you need to remember that you cannot get everyone to like you — and that’s completely okay! Therefore, a content strategy comes in very handy; you are well aware of the type of content and the frequency you need to post it. This would help you stay prepared in advance, and delivering content as required would be easy, too.
Summing Up
Picking cues from successful personal branding strategies is a good way to get started in building your own.
Analyzing and understanding what makes any personal branding strategy successful is key. Merely using the same branding as someone else wouldn’t be right. These creative branding examples can inspire, yes, but copying someone is a huge mistake.
You need to curate one capitalizing on your uniqueness and strengths. So what are you waiting for? Get started with building your very own personal branding strategy today.
