Create a Winning Pinterest Brand Marketing Strategy

  • 1 min read
Social Media Branding to attract new clients

Visual marketing is one of the best ways to attract subscribers your personal brand. If you want to take your business marketing strategy to the next level then Pinterest is a great way to gain more visibility.

Would you like to attract a loyal audience? Your brand can build a great community by pinning appealing and attractive content that lasts for years to come.

In order to be successful you should be active throughout the week with a clear brand message. There are many ways to use Pinterest to its fullest potential, which begins with knowing what your target market is looking for.

How to Create a Winning Pinterest Strategy

Pinning to this powerful social network on specific boards for your niche will greatly improve your repins and clicks to your website. Here are some tips on how to get started:

  • Focus on the best visual content for your audience – Use the platform’s search tools to find out which categories are best for your niche — focus on what matters to your audience the most. The more specific your pins are the more likely they will be seen and re-pinned.
  • Include the Pin It button on your blog – In order to help make your articles easy to find and share for the most exposure you should add a ‘Pin It‘ button to your website. Your brand will begin to see more activity and traffic as your readers start to pin right from your blog post.
  • Create no less than 5 targeted boards – A good rule of practice is to have in place at least five specific boards with several pins in place. You should include your mission statement, powerful quotes, videos, and anything else that showcases the human side of your business.
  • Set up Rich Pins to help your content stand out – Enlist the help of a website developer or if you are tech savvy you can set up the Rich Pins feature, which contains additional information such as real-time pricing, article pins for reading lists, map locations for travel, ect.

As Pinterest improves its platform and grows in numbers it is important for your brand to make this network an integral part of your marketing plan. One of the unique aspects of this network is the shelf-life of pins, which can continue to produce results including attracting more website traffic for a long period of time.

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Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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