Your personal brand needs to have a plan in place for your projected growth, regardless of whether you’re new to Internet marketing and branding, or a seasoned participant. Ask yourself, where do you see your business going in the next few years?
Having a passion for what you do is essential to success along with perseverance and a well planned business strategy. Here are several ways your brand can overcome obstacles and build a successful online business:
- Keep brand development first place – Once you know how you want to be defined by your audience, work on identifying your key competitors. What are they better than you at? What do you do differently when it comes to marketing? Be on the lookout for cutting edge tactics that are sustainable for the long haul. You want to steer clear of flash in the pan strategies or fly by night trends. As small business entrepreneurs take their ideas online it’s vital that you are doing the same with motivation and enthusiasm to win over your target market in a way that is unique to you.
- Change up your content marketing – Content is becoming more shareable than ever. Social media has the power to generate word of mouth through social signals. As you create your schedule you’ll need to think less about keywords and more about getting your readers engaged. This all begins with an understanding of your target audience. People are looking for a brand that actually understands the problem they’re going through and how to motivate and walk them through a viable solution.
- Spread your message on multiple channels – Your business should be developing a following in multiple channels in order to effectively reach your target market. As you grow your brand you should be building trust with a loyal audience that converts much higher than just a visitor landing on a website or visiting a social network.
- Educate yourself and learn new skills – There are plenty of low cost or even free resources that will help build your knowledge in your industry. Take advantage of seminars, webinars and live streaming events, which is also a great way to network and attract more clients. Seek the advice of high influencer connections, and be open to adjust your strategy as trends change.
Today’s online business is moving quickly as technology advances and people demand more transparency from brands before making a purchase. Create a game plan that best reaches your existing followers and then focus on what needs to change in order to attract more interested brand followers.
Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com
