Compound Planning, a renowned Registered Investment Advisor (RIA) with an asset portfolio of about $1.45 billion (2024), has increased its team by recruiting 15 new members. This significant increase is an indicator of the firm’s dedication toward customer-centric services and enhancement of their R&D capabilities.
The CEO of Compound, Christian Haigh, expressed that the expansion has surpassed their initial recruitment plans, bringing on board nine advisors in January, one in February, and another four in March. This wealth of fresh talent aligns perfectly with Compound’s upward growth trend.
Interestingly, many of the new hires have a history with Personal Capital, a company that underwent rebranding after acquisition by Empower in 2020. The recent recruitment drive takes the advisor count at Compound Planning to 25, out of a total 70 workforce members.
According to Haigh, the business model of Compound Planning bears striking similarities to Personal Capital’s. The attractive dashboard and high-quality client service are key elements in enticing new advisors. Additionally, the role of emerging and innovative technologies is evident in the enhancement of the client experience.
Compound has made significant strides in the tech sector by developing most of its technology platform in-house. By collaborating with third parties for aspects like reporting and reconciliation, Compound can focus on their core forte – creating unique financial solutions. This approach enables customization of offerings per market needs, gearing towards operational efficiency and growth.
In 2023, Compound was taken over by Alternativ Wealth, an RIA platform conceived by CEO Haigh for portfolio management advisors. Post-acquisition, Compound witnessed a major transformation, metamorphosing into a digital family office, thereby accelerating wealth management processes.
Haigh states that Compound Planning’s ambitions go beyond maintaining excellent advisor-client relationships. Their focus is on developing an interactive personalized client dashboard that does not necessitate frequent advisor interactions. The company persistently invests in technology, aiming to release new features monthly.
