Teams are always looking for new and exciting ways to connect with their fans in the dynamic world of sports marketing. The Chicago Bears, one of the NFL’s most recognizable teams, are using augmented reality (AR) to provide a better experience for their fans. The Bears have used augmented reality technology to give fans a new and exciting way to interact with the team away from Soldier Field.
Exploring Augmented Reality Interactions
The Chicago Bears have released two augmented reality experiences that put fans in touch with digital versions of the team’s players. Guests at Ticketmaster Plaza can activate the augmented reality experiences by scanning QR codes near statues of team founder George S. Halas and legendary player Walter Payton with the Chicago Bears Official App. These events give supporters a chance to interact with the team’s current stars and foster a closer relationship between the team and its supporters.
Recognizing Iconic Bears Players
The augmented reality experiences not only let fans engage with digital versions of the players, but also give them insight into the team’s lengthy past. Additional information about Bears legends George S. Halas and Walter Payton is available on plaques located near their respective statues. Fans are given a more well-rounded experience thanks to the incorporation of augmented reality technology and historical context.
Meeting Other Players Online
Fans can meet players like quarterback Justin Fields and tight end Cole Kmet in a virtual world after scanning the QR codes and launching the AR experiences. Virtual Bears players thank George S. Halas and Walter Payton for their contributions, taking viewers deeper into the team’s storied past. Photographs taken with these digital athletes will provide fans with keepsakes they can treasure forever.
Raise the Status of History and Custom
The director of digital media for the Chicago Bears, Pooja Van Dyke, understands the value of this augmented reality initiative in promoting the Bears’ rich history and tradition. As a result of this endeavor, the Bears’ loyal fan base has been able to develop a stronger sense of team pride and team history.
The Real Chicago Bears App
The Chicago Bears Official App is a free download for Apple and Google Play users that grants access to these augmented reality features. The app acts as a hub for everything Bears-related, connecting fans with exclusive content, news updates, and one-of-a-kind experiences like augmented reality meet-and-greets with their favorite players. The Bears have made it easy and convenient for fans to participate in the team’s augmented reality initiatives by incorporating AR features into the team’s official app.
Football and AR
The Chicago Bears aren’t the first NFL team to use AR to improve the fan experience. The Los Angeles Rams and Snapchat worked together to bring augmented reality (AR) to SoFi Stadium during the 2023 season. Fans were able to interact with augmented reality content during Rams home games thanks to the partnership, which adds to the growing popularity of augmented reality in the sports industry.
See first source: AdWeek
FAQ
Q: What is augmented reality (AR)?
A: Augmented reality is a technology that superimposes digital content onto the real world. This can be done through a variety of devices, including smartphones, tablets, and AR glasses.
Q: How is the Chicago Bears using augmented reality to improve the fan experience?
A: The Bears have released two AR experiences that put fans in touch with digital versions of the team’s players. Fans can scan QR codes near statues of team founder George S. Halas and legendary player Walter Payton with the Chicago Bears Official App to activate the AR experiences. These experiences allow fans to interact with the team’s current stars and learn more about the team’s history.
Q: What are the benefits of using AR to improve the fan experience?
A: AR can provide fans with a more immersive and interactive experience. It can also help fans to learn more about the team and its players. Additionally, AR can be used to create new and unique experiences that fans cannot get anywhere else.
Q: How can I participate in the Bears’ AR experiences?
A: To participate in the Bears’ AR experiences, you will need to download the Chicago Bears Official App and scan the QR codes located near the statues of George S. Halas and Walter Payton at Ticketmaster Plaza.
Q: What other NFL teams are using AR to improve the fan experience?
A: The Los Angeles Rams and Snapchat worked together to bring AR to SoFi Stadium during the 2023 season. Fans were able to interact with AR content during Rams home games thanks to the partnership.
Q: What is the future of AR in the sports industry?
A: AR has the potential to revolutionize the sports industry. It can be used to create new and exciting ways for fans to interact with their favorite teams and players. Additionally, AR can be used to improve the training and performance of athletes.
Featured Image Credit: Blake Guidry; Unsplash – Thank you!
