13 Strategies Your Brand Can Learn From YouTube Celebrities
What’s one thing that all professionals can learn from the success of unlikely brand stars like YouTube celebrities?
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of …
Improve Conversions from Your Website Home Page
A branded website is just the start to building a great audience for your personal brand. Once a visitor comes to your landing page you need to capture their attention in order to convert these leads into sales. But if you are not reaching the right audience you’re not generating enough targeted prospects.
How does …
Four Ways to Build Your Reputation As a Problem Solver
Do you ever walk into a colleague or leader’s office, completely composed, outline a problem, pause and wait for them to tell you what needs to be done? Or worse, a customer or client? In your calmest voice, you say, “The sky is falling.” Pause. “What should we do?”
Do you go into an operating …
The Four Principles of Acing an Interview
First, remember that an interview is a work-related competition. The same competition onstage for the theater is called audition. People compete throughout their lifetimes. They compete for resources, such as money, time, awards, rewards, and honor. So let’s focus on the interview competition, in which several preselected candidates compete for only one job opening. The …
Personal Branding Trends You Need to Know for 2019
What’s one personal branding trend you see on the horizon for 2019, and how can professionals take advantage of it?
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of …
When the Meeting Agenda Says “Casual Attire”
Recently, I attended a large business event in a warm and humid city in the Southeast. The agenda urged participants to dress “casual.” Not business casual. Women have largely cracked that code. For those who haven’t, there’s no shortage of advice. And retailers have special sections featuring business-smart brands like INC, JCrew, Lafayette 148, and …
When Networking In a Big Room Scares You… Change the Game
Recently, I informally asked 25 professionals at different stages of their careers to share their thoughts on networking.
In every case, the word itself elicited a sigh, groan or eye roll, and a story about fears of being in a large room with a lot of strangers. Networking to build your personal brand is different.…
Attract a Larger Brand Following With Mobile Marketing
In order to speak to your target market your personal brand needs to be active on social media in all places where they are engaging. Mobile marketing is increasingly the main vehicle behind search, watching videos, and making purchases.
By expanding into this arena your brand can tap into a much larger audience in your …
Is Your Time Management Working for Your Personal Brand?
How and where you spend your time sends a direct non-verbal message about what’s important to you and what your brand is all about. Have you ever heard of the phrase “walk the talk?” People believe what they see, not necessarily just what you tell them.
For example: If you say that spending time with …
11 Brand-Building Strategies to Become a Thought Leader
How can a young founder signal or demonstrate their position as a thought leader and build their personal brand, despite their newcomer status?
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have …