Category: Positioning

authors cornerCommunication & NetworkingPositioningRelationships & Personal Growth

Questions To Ask Before You Start To Write A Book

Here are 7 questions to ask before you start to write your book. These questions will help you write and publish a book that builds your brand and establishes you as an expert in your field.

These questions will help you avoid the temptation to focus your attention on the writing, rather than paying attention …

Communication & NetworkingPositioningRelationships & Personal GrowthReputation Management

How to Not Ruin Your Personal Brand at Holiday Parties

With the holidays approaching fast, it’s about that time when you’ll receive an invite to the office holiday party. Although they’re supposed to be about fun and celebration, it’s no wonder many people dread attending. One misstep can make you the talk of the office for months to come.

Rules of thumb to attend an…
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Brand Yourself AsLifestyle & Habit BuildingPositioningRelationships & Personal Growth

A Cup of Coffee to Demand Generation

In order to close more deals, fill your “future opportunity” pipeline and allow you to command higher rates or salary, you need people to notice you. And solidifying your personal brand is the first, critical step to getting noticed – but time and resources are limited, and contacting the right people every few weeks to …

NetworkingPositioningRelationships & Personal GrowthReputation Management

What’s Your Personal Brand’s Irresistibility Factor?

Let’s face it, all irresistible brands are hugely attractive and always get top marks across the board, right? More than ever, it makes sense – particularly for students right now – to get to work on enhancing their irresistibility factor in order to show up and stand out in this over-crowded and over-saturated environment. Of …

Communication & NetworkingPositioningRelationships & Personal Growth

What To Do When Google Shows Negative Results About You

Whenever Google – or any search engine – is finding some unpleasant information about you, there are 2 options:

Remove it at the source Bury it with newer, positive information Remove it at the source

If the troublesome search result is something you created yourself, like a blog post or Facebook page, you could remove …

Brand Yourself AsPositioningRelationships & Personal Growth

A Cup of Coffee to the Stars

I had the good luck (or was it fate?) of touching base with Debra Silverman, well known among celebrities and corporate gurus for her unique psychological-spiritual model for self help.

With clinical psychology degrees and advanced mental health credentials from Antioch, Harvard and York Universities, Debra has blended psychology, metaphysical disciplines, and astrology to become …

NetworkingPositioningRelationships & Personal GrowthReputation ManagementSocial Media

The Entrepreneur’s LinkedIn Profile

LinkedIn is an incredibly valuable resource for entrepreneurs. This is intended to be the first of a series on how entrepreneurs can build their brand on LinkedIn.

Summary

The “summary” section of your LinkedIn profile is the default first item someone sees when they view your profile. This is where you should make your grand …