Elon Musk: Switching Up Tesla’s Advertising Strategy
In a bold move that surprised many, Elon Musk, the visionary CEO of Tesla, recently announced a major change to the company’s long-standing brand strategy. For the first time in its 20-year history, Tesla is venturing into the world of advertising. This shift marks a significant departure from the company’s reliance on word-of-mouth and the …
Mastercard and the NYC Marathon: Empowering Small Businesses
The New York City Marathon is more than just a race; it’s a cultural phenomenon that has captivated the hearts of runners and spectators for decades. In recent years, Mastercard has made its mark on this iconic event by partnering with small businesses and empowering runners to achieve their goals. Through a multi-pronged approach that …
OREO Reimagines Its Packaging: A Sweet Initiative
Did you know that “Oreo” is the sixth most common name for black-and-white pets as well as a well-known cookie brand? Oreo, a popular cookie company, stumbled upon this nugget of information and promptly took corrective measures. To aid in the adoption of shelter animals, Oreo has launched the “Oreo & Friends” initiative in partnership …
Kim Kardashian Teams Up with NBA and WNBA
In a groundbreaking move that combines the worlds of fashion and sports, Kim Kardashian’s Skims clothing brand has announced a multiyear partnership with the NBA, WNBA, and USA Basketball. This collaboration marks Skims’ first foray into the professional sports league and comes on the heels of the brand’s successful launch of its men’s line. With …
Twitter Takeover: 1 Year Assessment
It has been a year since the controversial acquisition of Twitter by Elon Musk, now known as X. This past year has been marked by a series of dramatic events and decisions that have left many wondering about the future of the platform. In this article, we will take a closer look at the tumultuous …
The Evolution of Chobani: Disrupting CPG Marketing Stereotypes
Chobani has emerged as a game-changer in the rapidly developing field of consumer packaged goods (CPG) advertising by breaking molds and testing limits. Chobani’s mission-driven approach and forward-thinking founder have caused the company to make waves in the yogurt industry and beyond. This article will trace the career of Chobani’s Global Chief Marketing Officer, Thomas …
Marc Pritchard: Redefining Growth Strategies for Marketers
Collaboration has always been essential for growth, but understanding the “how” of collaboration can be a challenge. Recognizing this, Adweek X presents a uniquely formatted event in LA on December 4. This event aims to unlock fresh perspectives, foster true collaboration, and accelerate growth. With the rapidly evolving market and the impact of geopolitical upheaval …
What To Know Before Hopping On TikTok Shop
Brands are always on the lookout for innovative strategies to connect with their customers in the ever-changing landscape of social media and e-commerce. Short-form videos and viral trends have made TikTok a popular platform in recent years. TikTok Shop, the platform’s in-house e-commerce solution, was introduced in the month of September. But should companies put …
LeBron James: A Deep Dive
In the world of sports, some athletes transcend their respective fields and become cultural icons. LeBron James is one such individual. Not only is he a four-time NBA champion, but he is also an entrepreneur and philanthropist. With his incredible talent and unwavering determination, LeBron has achieved success both on and off the basketball court. …
Booking.com: Branding and Performance Marketing
In the world of travel and hospitality, Booking.com has long been known for its performance-driven marketing strategies. However, in recent years, the travel giant has started to delve into brand building, recognizing the importance of striking a balance between brand awareness and performance marketing.
According to Natalie Wills, the Vice President of Brand at Booking.com, …