Collaboration and Growth: Keke Palmer’s “100% Pure Love” Campaign
Cooperation is key to success and growth in today’s cutthroat corporate world. The complexities of productive cooperation, however, are not always easy to grasp. Therein lies the significance of the alliance involving the United States Black Chambers, Google, and Keke Palmer. They have joined forces to create the “100% Pure Love” initiative, which will promote …
Pepsi’s Mini Can Campaign: Shaq and Skee-Lo
Collaboration is a key driver of growth, and Pepsi, as it wraps up its 125th year, understands this concept well. In a clever move, the iconic cola brand has partnered with former NBA legend Shaquille O’Neal for its latest campaign, centered around the mini can. This collaboration not only pays homage to O’Neal’s previous association …
GAP’s CEO: Turning Around the Company
Shares of Gap Inc. soared more than 30% recently, fueled by an optimistic third-quarter performance and the impact of Richard Dickson, the new CEO, on the company’s revival efforts. This surge in stock price has nearly doubled the shares since Dickson’s appointment in late July. Dickson, known for revitalizing the Barbie brand at Mattel, is …
Bud Light Boycott Causes CMO to Step Down
Benoit Garbe, the U.S. Chief Marketing Officer of Anheuser-Busch InBev, will resign at the end of 2023, following a difficult year for Bud Light. This departure comes after the exit of Bud Light marketing VP Alissa Heinerscheid earlier in the year. However, Garbe’s role will not be directly replaced. Instead, U.S. Chief Commercial Officer Kyle …
Yeti’s “Mapping the Gaps” Campaign with Google Street View
Yeti, renowned for its robust coolers and drinkware, has embarked on a unique journey to map the 2% of the world that remains uncovered by Google Street View. This venture, named “Mapping the Gaps,” involves sending 15 ambassadors to document trails in remote and scenic locations around the globe.
Ambassadors on a…
How Verizon and Disney are Making Children’s Holiday Wishes Come True
In our modern world, brands seek new ways to connect with their audience. Augmented Reality (AR) is now a key player in this space. Verizon and Disney have teamed up using AR to make kids’ holiday dreams come true. They’re combining Disney’s new film, “Wish,” with Verizon’s community focus. We’ll explore this AR experience and …
KFC Sticks to its Chicken Roots
When it comes to fast food, KFC is undeniably a chicken lover’s paradise. While customers have been clamoring for a turkey burger on the menu, KFC wants to remind everyone that they are, first and foremost, a chicken chain. Despite popular demand, KFC is sticking to its poultry roots and firmly rejecting the idea of …
Celebrating Megan Rapinoe: Advocate for Change
Megan Rapinoe, a name synonymous with excellence in soccer, has not only achieved remarkable success on the field but has also used her platform to advocate for social change. Her journey from college soccer in Portland to winning multiple World Cups and Olympic gold medals has been nothing short of inspiring. In this article, we …
Airbnb’s New Marketing Strategy is Amazing
In today’s fast-paced world, collaboration is a key driver of growth. Companies that understand how to foster collaboration have a true competitive advantage. Airbnb, the popular home-sharing platform, recognizes the importance of collaboration and is constantly evolving its marketing strategy to meet the needs and expectations of its customers. In this article, we will explore …
Jamie Laing: From Reality TV Star to Successful Marketer
Jamie Laing, known for his stint on the popular reality TV show “Made in Chelsea,” has successfully transitioned from a celebrity to a savvy entrepreneur. Co-founding the vegan sweets brand Candy Kittens in 2012, Laing has built a name for himself outside of the realm of reality TV fame. In this article, we’ll explore Laing’s …