Category: News

Marin Software Incorporated, a leader in the digital advertising space, recently announced significant advancements to its advertising features. These include keeping pace with modern advertising strategies like Sponsored TV and non-endemic advertising. In addition, more businesses now have access to Amazon’s Demand-side Platform (DSP), further enhancing Marin Software’s comprehensive and targeted advertising solutions.

Sponsored TV …

Marin Software, an esteemed international performance marketing software provider, has released noteworthy updates to Amazon integration, specifically with brands unaffiliated to Amazon in mind. These enhancements are rooted in digital advertising trends and aim to promote both visibility and optimal spending for brands venturing into this space. The emphasis is on boosting efficiency and results …

The 2024 Marketing Leaders award show magnificently showcased the creativity and strategic insight of housing economy professionals. They stunned attendees with their imaginative and effective handling of the unique challenges in the housing market.

A range of innovative ideas has been stirred up, driving the industry forward in ways never seen before. Award categories included …

In the tech design world, a revival is occurring due to fresh entrants such as Nothing, an inventive tech company that’s disrupted the market beyond the well-known fruit logo. Nothing’s game-changing approach towards tech designs combines advanced features with minimalist aesthetics, forcing a shift in thinking among other tech players.

Mario Alessiani, a renowned Italian …

Art historian Alexandra Loske’s new book, “The Book of Colour Concepts”, extensively explores the abstract phenomenon of colour and its classifications. The book takes readers on a fascinating journey through cultures, eras, and scientific theories to understand human perception of colour. Aside from exploring the variety of colours, it also investigates the associated psychology and …

Art historian Alexandra Loske highlights the significant role of colour in our cognitive processes in her study of four centuries of colour theory. She proposes that our perception of various hues influences our thoughts, emotions, and actions. Furthermore, different civilizations uniquely ascribe colour significance, reflecting their cultural beliefs and values.

According to Loske, humans instinctively …

The Cannes Lions International Festival of Creativity, traditionally a hub for marketing and advertising, has broadened its horizons to embrace other sectors such as technology, design, and entertainment. This development has turned the festival into a hotbed of creativity, attracting brilliant minds from various industries. The festival offers a unique platform consisting of workshops, seminars …

The International Festival of Creativity is spotlighting integrated marketing and key PR trends, demonstrating the evolution of the public relations industry. The festival showcases the power of blending various marketing platforms for greater audience reach and emphasizes the increasing importance of integrated marketing.

Highlighted trends include employing artificial intelligence in campaign creation, the growing reliance …

GameSquare Holdings, Inc.

has executed a sharp transaction with Immergo and XPR, resulting in the sale of non-essentials assets from subsidiary Frankly Media LLC.

This includes their content management software and PR distribution arm, cementing GameSquare’s dedication to core operations.

A streamlined business model emerges from this sale, aiming …

On June 3rd, Philip Hall, the ex-managing director of Portland Communications, unveiled his new venture, a boutique consultancy named Thorndon Partners. With a focus on litigation, crisis PR, and global projects, Thorndon aims to bring together experienced professionals to offer a comprehensive service package to their clients.

Prior to the establishment of Thorndon, Hall served …