Category: News

Heidi Burgett, Vice President of Corporate Communications and prominent figure in U.S. national soccer, has been an outspoken advocate for the growing potential of women’s sports. Her broad experience and understanding of sport communications has allowed her to effectively highlight the exciting developments in women’s soccer.

With a surge of enthusiasm from fans sparked by …

In public relations (PR), measurement is often avoided despite being a vital component for productive application. As highlighted by Liz McGee, Communications Director at the Institute of International Finance, organisations without firm measurement structures cannot accurately assess the effectiveness of their resources.

The reluctance to measure PR efforts can result in wasted resources and a …

Recent findings highlight that multitasking is a significant hurdle for professionals in communications roles. The study indicates that dealing with numerous projects simultaneously often results in stress and impacts productivity. The study also emphasizes the importance of strategic workload management and effective time management practices for increased efficiency in these roles.

Moreover, the fostering of …

Accurate evaluation has become a crucial element in gauging the effectiveness of PR strategies. By applying specialized measurement tools, companies can enhance their media interaction, make data-driven decisions, and confirm the value of their media partnerships. In short, these tools provide insightful analysis, helping businesses track their PR campaigns’ success, identify strength areas, and spot …

Ever thought about the role metrics play in public relations (PR) campaigns? Well, according to Liz McGee, Director of Communications for the Institute of International Finance, a well-devised measuring system is key. It influences decision-making, validates a campaign’s impact, and can lead to more informed, refined strategies.

The key is in the understanding. Not just …

According to a recent study conducted by Sapio Consulting, one of the primary challenges faced by PR professionals is juggling multiple tasks. This was identified by a significant 42% of professionals, with other key issues being adapting to the ever-evolving media landscape and meeting rigid deadlines, acknowledged by 36% and 34% of respondents, respectively.

Equally …

Marin Software, a leader in marketing technology, has announced new features designed to simplify digital marketing for brands lacking in digital expertise. By simplifying the complexities of digital marketing, Marin allows brands to focus more on engaging content and connecting with consumers.

Three main enhancements of Marin’s service include Sponsored TV, Non-endemic Advertising, and an …

Paris-based advertising titan, Publicis Worldwide, is known for its world-class service to globally recognized clients like Heineken, Nestlé, Renault, and L’Oréal.

The firm dominated the industry in 2020, making record revenue and securing its place as a global ad leader. Combining digital savvy with an unyielding commitment to creativity, Publicis Worldwide has continually demonstrated a …

Publicis Worldwide, a respected international network of over 16,000 members stretching across 110 countries, recently announced a list of ten potential clients. Among them are heavyweights like Heineken, Oreo, and Microsoft. Their dedication to innovation, diversity, and excellence makes this firm an attractive option for such high-profile brands.

Devoted to facilitating transformative journeys for their …

Publicis Worldwide is making waves in the marketing world with its creative campaigns featuring popular brands such as Heineken, Oreo, Star, Renault, and Pfizer. These campaigns are a reflection of societal influences, technological advances, and robust customer engagement models.

Take for example the Heineken campaign, which promotes responsible alcohol consumption, or Oreo’s ads, which are …