Category: News

The Cannes Lions International Festival of Creativity reported a minor drop in award entries, around 1% down from the last year and a significant 38% less from the record count in 2016. The slight decline doesn’t undermine the event’s significant industry standing. Instead, it hints at a change towards a quality-centric approach from the participants.…

De Beers, the renowned diamond company, has declared the discontinuation of lab-grown diamond production within the Element Six division. Instead, the focus will turn towards natural diamonds as part of their new ‘Origins’ strategy.

The aim of this strategy is to accentuate the genuine beauty and singularity of natural diamonds that have been forming over …

The recent Creative 100 listing honours top artists who make a significant impact in various domains, including photography, fashion design, and illustration. These individuals, through their innovative work, not only shape cultural trends but also greatly influence consumption patterns.

One of such talent is Heidi Bivens, an artist skilled in multiple creative domains, including costume …

The 2024 Awards are now in the books, celebrating excellence in multiple areas from Advertising, Campaign Branding, Collaborations to Editorial, In-House, Photography and more. This ceremony, a platform for both established and emerging talents, showcased breath-taking creativity from around the globe.

The awards also highlighted incredible student efforts, and special recognition went to the top …

Following last year’s dispute involving Pride promotions, many businesses, including Target, are now showing more caution in their trans-inclusive initiatives. Changes such as a reduction in targeted products for children are apparent, signaling a shift in approach aiming for a more balanced and respectful representation of all identities.

This move seems to stem from last …

Global consumer credit reporting company, Experian, has expanded into the third-party data onboarding sector with its new product, ‘Experian Third-Party Onboarding.’ This development comes as a result of Experian’s acquisition of Tapad, a leading provider of privacy-safe, cross-device identity resolution services.

The ‘Experian Third-Party Onboarding’ tool is designed to help businesses gain a deeper understanding …

Experian has announced the launch of a new service called Experian Third-Party Onboarding. This exciting development aims to integrate offline and online consumer data for advertising purposes, doing away with the need for third-party facilitation.

By combining offline and online data, the process of advertising becomes more streamlined. The removal of a third party bolsters …

InvestBev, a major player in the adult beverage sector in America, has announced its plans to merge with Sprout Beverage, Algoma Capital, and BevStrat. This strategic move aims to create a singular platform to assist beverage brands from their conception to market positioning. The merger capitalizes on each company’s unique strengths and consolidates their value …

Experian has made an impactful entrance into the third-party data onboarding sector with the launch of ‘Experian Third-Party Onboarding’. Incidentally, this invention has been shaped through a successful partnership with The Trade Desk and represents Experian’s first venture into this specific industry.

In essence, this new tool aims to directly correlate Experian’s physical customer data …

Ripley PR, a leading PR company in the US with its base in Tennessee, continues to notch up recognition for its excellent business-to-business service. Notably, the firm’s contributions to the industrial and manufacturing sector have been exceptional. Their strategic measures and smart solutions have made them a favorite amongst businesses across the country.

The firm …