Category: News

"Optimized Marketing Strategies"
News

SCAMPER tool optimizes content marketing strategies

Introducing SCAMPER, a powerful tool for stimulating content marketing ideas. It stands for Substitute, Combine, Adapt, Modify, Put-to-another-use, and Rearrange/Reverse. This innovative tool transforms the creative process by encouraging exploration of perspectives beyond the known boundaries.

In essence, SCAMPER encourages ‘out-of-the-box’ thinking. By substituting, combining, or adapting aspects, we can generate fresh perspectives. By modifying …

Localized Duplicate Content
News

Google reassures no penalty for localized duplicate content

Google’s John Mueller, Search Relations team member, recently clarified Google’s approach towards duplicate content on localized websites, stating that “Localized content is not considered duplicate content.” This view eases common SEO worries about content duplication penalties.

He added that when content is translated or modified for a particular region, it’s seen separately by Google’s algorithms. …

Elden Expansion
News

Elden Ring expansion sets high gaming standards

The highly acclaimed game, Elden Ring, enjoys an incredible standing in the world of gaming, boasting a 96/100 score on Metacritic. Upon its success, the developers introduced new features in its recent update to expand the game’s narrative and visual capacities.

Apart from its intricate storytelling, supreme graphics, and dynamic aspects, Elden Ring continually grips …

Logo Creation Impact
News

AI impacts logo creation and business success

Decoding Business Success and the Role of AI in Logo Creation

The fundamental elements of a successful business stretch far beyond profits and extend into its brand identity, significantly symbolized by an engaging logo. Such a logo can notably alter customer perceptions, fostering brand recognition and cultivating loyalty. Similarly, a company’s brand voice and its …

Strategy Bridges
News

Tom Anderson’s strategy bridges ad technologies and native services

Tom Anderson, CEO of a rising programmatic service company, is primed to enroll unique “native-as-a-service” solutions to Supply-Side Platforms (SSPs). The experienced innovator, who has worked with notable names such as Emodo and TripleLift, aspires to thread the needle between conventional ad technologies and modern native services.

Envisioning a breakthrough in the ad tech terrain, …