Category: News

Microsoft appears ready to reduce advertising for Xbox consoles in Europe, the Middle East, and Africa (EMEA), shifting their focus towards promoting their Game Pass, various controllers, and Cloud components. This comes in the wake of a significant cost increase for the Game Pass service, leading to expected changes in Microsoft’s advertising strategy in the …

In this digital age, having a clean and organized email inbox, or achieving ‘inbox zero,’ is a goal many strive for. This goal, according to renowned author Shira Gill, can enhance organizational skills and contribute to mental clarity.

Keeping an organized inbox, could potentially lead to increased productivity and focus. The objective isn’t unattainable. With …

Carmen True, Vice President of Marketing at Qualcomm, has revealed the rationale behind their next big move. The tech giant has forged a three-year shirt sponsorship deal with Manchester United, reportedly valued at about $225 million. The universal appeal of Manchester United, boasting a billion fans globally, is considered a significant factor in this alliance.…

An exploratory trial recently put four AI applications to the test in various tasks: creating press releases, brainstorming innovative ideas, pinpointing journalists for a project pitch, and analyzing data. These AI models for evaluation included OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini, and Anthropic’s Claude.

The results were fascinating. ChatGPT shone in generating human-friendly text, press …

Bolt PR, a well-known PR and digital marketing agency, has appointed Jessica Ballew as the new Digital Marketing Director. An experienced professional in both B2B and B2C businesses, Ballew brings 15-years of experience in marketing across various platforms. Her responsibilities at Bolt PR will include shaping digital marketing strategies, branding, and managing social media campaigns.…

A pioneering TV PR Interview Service that aims to significantly raise brand recognition has been launched by Sowa Marketing Agency, an influential agency guided by Founder and CEO Aidan Sowa. This innovative service offers strategic placement across major television networks and shows, enabling businesses to tap into broader audiences and enhance brand visibility.

The brainchild …

Impact assessment is pivotal in shaping marketing strategies, with data forming an indispensable component. However, quantitative data is not the only determinant as factors such as brand values, customer insights, and market trends greatly influence marketing decisions. Fusing these diverse perspectives results in a more thorough and effective evaluation of marketing strategies.

Brands and PR …

Public relations is a dynamic field that grows and innovates continuously, offering professionals new ways to add value to businesses and improve brand image.

Esteemed industry leader, Gail Heimann, is set to host an informative podcast that aims to share the latest trends in public relations. With her influential role and vast experience in the …

Bolt PR, a top PR and digital marketing firm, has welcomed Jessica Ballew as their new Digital Marketing Director starting July 11, 2024. Ballew brings significant industry experience to the role, and plans to focus on fostering strong client relationships and executing effective digital marketing strategies.

Ballew is well-versed in a variety of digital marketing …

Affordable Search Engine Optimization (SEO) tools can greatly aid digital marketers and content creators by boosting website’s search performance. They give access to key insights and data that allow for optimization of content and improved visibility on the search engine results pages. Notably, they help identify effective keywords for content, attracting organic traffic and potentially …