In the world of confectionery, few brands have achieved the level of recognition and adoration as Cadbury. This iconic British brand, part of the Mondelēz International family, is celebrating a major milestone: its 200th anniversary. To mark this occasion, Cadbury has launched a heartwarming campaign titled “Yours for 200 Years,” which not only pays tribute to the brand’s rich history but also highlights its enduring presence in the lives of the British public.
A Journey Through Time
Cadbury’s anniversary campaign takes viewers on a journey through time, showcasing the brand’s role in everyday celebrations over the past two centuries. The centerpiece of the campaign is a remix of a popular ad from 2018, titled “Mum’s Birthday.” Directed by Frederic Planchon, the new version of the ad tells the same heartwarming story but with a twist—it moves subtly through the eras, capturing the changing styles and vehicles of each time period.
The ad starts with a busy mother in a kitchen, flagging down a horse-drawn carriage to catch a ride to her daughter’s school. As the ad progresses, the styles and vehicles on the street evolve, reflecting the passage of time. We see the mother taking a call in a phone booth while her child ducks into a corner shop to buy a Cadbury bar, sweetly paying with buttons. Finally, the girl emerges in the modern day to present her mother with a sweet birthday gift, symbolizing the timeless joy that Cadbury brings to people’s lives.
A Generous Spirit at the Heart
At the core of Cadbury’s 200th anniversary campaign is the brand’s commitment to its customers and the values upon which it was founded. Cadbury’s senior marketing director, Elise Burditt, emphasizes that the campaign is about more than just celebrating a milestone; it’s about recognizing the role the British public has played in Cadbury’s success and demonstrating that the brand’s values still resonate today.
To reinforce this message of generosity, Cadbury launched a competition that invited families to share old pictures of themselves enjoying Cadbury products. These nostalgic family photos have been featured in social media and out-of-home ads, creating a sense of connection with the brand’s heritage and the enduring joy it has brought to generations of people.
Celebrating with Classic Designs
In addition to the heartwarming campaign, Cadbury is further tapping into nostalgia by releasing seven limited-edition Cadbury Dairy Milk bars. These special bars feature classic designs from the brand’s history, showcasing iconic packaging that has delighted chocolate lovers since Cadbury’s launch in 1905. By bringing back these classic designs, Cadbury invites consumers to indulge in a taste of the past while celebrating its present and future.
Credits and Collaborations
Cadbury’s 200th anniversary campaign wouldn’t be complete without acknowledging the creative minds behind it. Advertising agency VCCP played a pivotal role in the campaign’s success, working closely with Cadbury to develop the concept and execute it flawlessly. The executive creative directors, Jonny Parker and Chris Birch, along with the creative director, Angus Vine, and the entire team at VCCP brought their expertise and passion to create a campaign that resonates deeply with the audience.
The production company Academy Films, led by director Frederic Planchon, brought the campaign to life on screen. Planchon’s vision and attention to detail ensured that the ad captured the essence of Cadbury’s journey through time, creating a nostalgic and heartwarming experience for viewers. Additionally, global content creation studio Girl&Bear played a vital role in reuniting most of the original cast from the 2018 ad, adding an extra layer of authenticity to the campaign.
See first source: Adweek
FAQ
What is Cadbury celebrating with its “Yours for 200 Years” campaign?
Cadbury is celebrating its 200th anniversary with the “Yours for 200 Years” campaign. This campaign not only pays tribute to Cadbury’s rich history but also highlights its enduring presence in the lives of the British public.
How does Cadbury’s anniversary campaign take viewers on a journey through time?
Cadbury’s campaign showcases the brand’s role in everyday celebrations over the past two centuries. The centerpiece of the campaign is a remix of the popular 2018 ad, “Mum’s Birthday,” which tells a heartwarming story with a twist, moving subtly through different time periods to capture changing styles and vehicles.
What is the core message of Cadbury’s 200th anniversary campaign?
At the core of the campaign is Cadbury’s commitment to its customers and the values upon which it was founded. It aims to recognize the role the British public has played in Cadbury’s success and demonstrate that the brand’s values still resonate today.
How did Cadbury engage with its customers as part of the campaign?
Cadbury launched a competition inviting families to share old pictures of themselves enjoying Cadbury products. These nostalgic family photos have been featured in social media and out-of-home ads, creating a sense of connection with the brand’s heritage.
What limited-edition products did Cadbury release as part of its 200th-anniversary celebration?
Cadbury released seven limited-edition Cadbury Dairy Milk bars featuring classic designs from the brand’s history. These bars showcase iconic packaging that dates back to Cadbury’s launch in 1905, allowing consumers to enjoy a taste of the past while celebrating the present and future.
Who were the key collaborators and creative minds behind Cadbury’s anniversary campaign?
The advertising agency VCCP played a pivotal role in the campaign’s success, working closely with Cadbury. The campaign was directed by Frederic Planchon from the production company Academy Films, with assistance from global content creation studio Girl&Bear, which reunited most of the original cast from the 2018 ad
Featured Image Credit: Photo by Dan Page; Unsplash – Thank you!
