Looking to build your brand? Branding is about creating a business reputation and identity online and offline. It includes all methods of presenting your business in a positive light to make a good impression on potential clients.
Traditional branding uses marketing collateral tools like business cards, letterheads, and brochures.
While these are still used to build a brand offline, modern digital marketing tools are far more powerful. They include apps like live chat, video-sharing platforms like YouTube, content marketing tools like blogs, and visual marketing tools like graphics software.
App Branding With Live Chat
If you want to gain a competitive advantage, use live chat software. You can then engage your customers and answer their questions in real-time. This app helps you build customer loyalty and increase sales. It is also a superb tool for successful lead generation.
Briefly, a chatbot is a computer program that simulates an intelligent conversation with website visitors, either providing them with product or service information or helping them perform a specific task. These apps are programmed to answer simple questions, such as what time your store closes or what items you still have in stock.
Many companies use live chat apps for customer service because it’s cheaper and more efficient than hiring people for their industry. While people require weekly schedules, a customer service chatbot offers 24/7 support and never asks for time off or overtime pay.
Using auto live chat software for a car dealership, for example, will make it easy for a dealership to communicate with customers through their website. It will answer any questions they may have about your automobile selection, the process of buying a car, or any specific warranty services.
Video Branding With YouTube
For many years, YouTube has been a powerful branding machine. Today millions of companies use YouTube for their video branding strategy.
Almost any business can create a video and upload it to YouTube for free. You don’t have to be a world-class videographer to make your videos look professional and compelling. All you have to do is get a professional camera and talk into it as if you were conversing with a close friend.
If you’re thinking about starting a YouTube channel, here are three handy tips to remember:
- Title: Choose a title that captures the attention of people searching for that particular topic or interest. Avoid the temptation of using clickbait to get more views. Disappointing your audience is not a good way to build your brand.
- Description: Write a concise and relevant description of your video.
- Scripting: Don’t make ad hoc videos. Plan what you’re going to say. Create a compelling script.
Content Marketing With Blogging
Blogging uses the persuasive power of the written word to engage and inform an audience. It’s a powerful marketing tool for brand-building.
Blogs are extremely popular as a marketing strategy for brands because they are affordable, accessible, and flexible. In addition, it’s easy to drive traffic to a blog using paid online advertising or free search engine optimization.
Use blogging to build thought leadership. Connect with customers by providing content such as reviews and tutorials. Blogging might be the best way for creative writers to build a large audience. Besides sharing useful information, this medium offers readers an opportunity to comment to become part of the conversation.
Visual Branding With Graphics Software
Visual branding tools are essential for today’s businesses. They help companies build, maintain, and keep their visual branding in line with their corporate guidelines. These tools allow companies to create graphics that they can use on social media, in presentations, and on websites and blogs.
Visual branding is the process of designing logos, website banners, and other visual content that helps a company to be recognized. First impressions count and a logo and website banner are two of the most valuable assets of any business. Your visuals should represent the personality of your brand and capture the attention of customers.
Choose between raster or vector graphics editors. Raster graphics editors work with images in a two-dimensional grid while vector graphics editors work with logos and typography.
Beyond Logos
Branding, the process of creating an identity for a company, helps businesses get noticed and remain competitive.
Using the tools recommended here will help your company stand out over competitors who just slap together a logo, a slogan, and a few social media handles to build their identity.
One critically important thing to remember about branding is that everything you do or say online should reflect who you are as a company.
