Brand Matchup: Mark Zuckerberg and Toothpaste

Dan Schawbel

Dec. 06, 2007
0 min read

Match Mark Zuckerberg’s personal brand with the toothpaste product brand listed below. Please leave your answers in the comments section. This is the second game in a series I call “brand matchup.” Brand matchup launched on November 16th, with Bill Gates and coffee brands. The majority of participants said Starbucks.

I didn’t choose Zuckerberg out of thin air for this post. Actually, he’s received a lot of bad PR lately around his Beacon system in Facebook. He apologized yesterday and has cleaned up his act apparently, hopefully brushing his teeth before making a mistake next time.

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.