Black Friday and Employee Recruitment

  • 1 min read

All employees want to recruit the best candidate and often, small business owners complain that they cannot convince talented candidates to work for them. Well, as a small business owner, did you ever think of applying Black Friday to your recruitment? If you are asking how you are going to do this, here is how.

If you ever looked at Black Friday offers carefully, you can see that all of them have a value proposition. Some of them are limited quantity or for a limited time and others have a special discount that make everyone think that it is not an everyday price. As a result, people hurry up and run to the store to buy their desired items.

Now, let’s look at your company’s recruiting in terms of Black Friday. Do your job ads have a value proposition? Does it make the majority of job seekers open your job post and then, apply? If yes, that is great. Then, your company is a desired company and your recruitment department is doing its job right. If not, you should reevaluate your job posts and the message they are communicating to the job seekers.

Talented candidates constantly look for new knowledge, skills and experience. That is why they generally look for another job. If you want to attract these candidates, you should market your job posts like you are marketing a Black Friday offer. First, you can start by giving a name to your recruitment initiative such as Management Trainee Program, Fast Track Management Program or College Hiring Program for new graduates. This will help you establish a brand for your recruitment effort. Then, try to focus on the advancement theme on your job posts. Don’t forget that everybody has a career dream and as an employer, you should help fulfill that dream.  Otherwise, talented hires look for other employees which will help them fulfill their dreams.

Finally, promote your job posts wisely. Try to get inside information about where your desired candidates look for job posts. You don’t need to post your job openings in all of the job sites. The important point is choosing the ones that will bring you the candidates you want. Also, run an employee referral program. Encourage your employees to refer candidates for job openings. In addition, you can advertise your job openings for internal hiring as well. It is always easier to train an internal employee for a new job compared to someone completely new to the company.

Picture of Ceren Cubukcu

Ceren Cubukcu

Ceren Cubukcu is a top 5 bestselling author of Make Your American Dream A Reality: How to Find a Job as an International Student in the United States. She recently founded her consulting business to help more international students find jobs in the US in addition to her self-service digital event ticketing platform, Etkinlik Fabrikam (My Event Factory), to offer her webinars. 

TRENDING AROUND THE WEB

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing
Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

The Blog Herald
Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Global English Editing
A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

The Blog Herald
University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing
A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing
Load more
CATEGORIES
Explore