The industry’s premier entertainment AI provider, BENlabs, has been honored for its innovative use of data in influential marketing efforts. BENlabs won both the ‘Best Use of Data’ and ‘Best Gaming Campaign’ awards at the 2023 Influencer Marketing Awards. Overwolf is an all-in-one platform for creators in the gaming industry, and these awards are a testament to the productive partnership between BENlabs and Overwolf.
Chief Executive Officer of BENlabs Ricky Ray Butler was overjoyed by the praise, saying, “It’s wonderful to see recognition of our team’s work in creating and executing a comprehensive data-driven strategy to drive sales and community growth for a variety of Overwolf Apps.” BENlabs is an industry leader in using AI insights to propel brands to the forefront of their respective industries, and their collaboration with Overwolf has been a huge success.
Over the course of a year, BENlabs and Overwolf ran a campaign to revitalize and sustain the platform’s creator program. With BENlabs’ help, the program quickly expanded from a single creator to over a hundred. The program attracted nearly 100 million views and resulted in over 150,000 conversions; the numbers are staggering. The cost per view (CPV) for BENlabs’ campaign was cut by an impressive 50%, crushing benchmarks for the industry.
“Partnering up with BENlabs allowed us to truly level up our Influencer Partners Program,” said Gil Tov-Ly, VP of Marketing at Overwolf. We were given access to cutting-edge audience demographics and clustering tools powered by AI, which allowed us to rethink the conventional methods of expanding ambassador programs. Thanks to the partnership, Overwolf was able to rapidly expand its creator program, making in a single year the progress that would have taken several more.
BENlabs is a company that uses artificial intelligence to guarantee a return on investment for brands that choose to advertise in influencer, streaming, TV, music, and film content. BENlabs, the largest influencer marketing company in the world, provides a variety of services including product placement, promotions, licensing agency services, and the artificial intelligence software as a service (AI SaaS) platform TubeBuddy. To maximize their audience and channel growth, TubeBuddy has helped 15 million creators and brands.
Companies like Microsoft, GM, Frito-Lay, Bloomingdale’s, Tencent, and Reckitt Benckiser are among BENlabs’ impressive client roster. BENlabs assists these companies in growing their digital footprints and connecting with their ideal customers by employing AI and data-driven strategies.
Overwolf, BENlabs’ award-winning campaign’s partner, is a comprehensive system for making and distributing and monetizing in-game content like mods and private servers. Overwolf is the premier platform for in-game content creators thanks to its compatibility with more than 1,500 games and active community of 165,000 creators.
Over $150 million has been invested in the Tel Aviv-based company, and over $160 million has been distributed to game developers. Overwolf’s goal is to help the community of game developers work together and turn their hobby into a paying profession.
Hello Partner’s annual Influencer Marketing Awards recognize outstanding achievements by individuals, campaigns, and teams in the field of influencer marketing. A panel of 35 international experts in the field evaluates all submissions to determine which winners deserve to be honored.
In summary, the ‘Best Use of Data’ and ‘Best Gaming Campaign’ awards won by BENlabs demonstrate the company’s dedication to innovation and the success of its data-driven strategies. These accolades highlight BENlabs’ expertise in the field of influencer marketing and its success in helping its partners achieve impressive results.
Winning the 2023 Influencer Marketing Awards shows how effective data-driven strategies can be for influencer marketing campaigns, as was the case with BENlabs. BENlabs collaborated with Overwolf to completely revamp their creator program, which led to unprecedented levels of user participation and expansion. BENlabs continues to enable brands and creators with their knowledge of AI and data analysis, allowing them to better connect with their audiences and generate tangible results.
BENlabs continues to lead the way in influencer marketing by utilizing data to create cutting-edge, successful campaigns. BENlabs is poised to revolutionize influencer marketing by driving growth and engagement across multiple digital platforms thanks to their forward-thinking approach and dedication to excellence.
See first source: PRNewsWire
Frequently Asked Questions
1. What is BENlabs and what recent awards has it won?
BENlabs is a premier entertainment AI provider known for its innovative use of data in influential marketing efforts. It recently won the ‘Best Use of Data’ and ‘Best Gaming Campaign’ awards at the 2023 Influencer Marketing Awards.
2. What is the significance of these awards for BENlabs?
The awards highlight BENlabs’ dedication to innovation and the success of its data-driven strategies in influencer marketing. They showcase the company’s expertise and effectiveness in helping partners achieve remarkable results.
3. How has BENlabs contributed to Overwolf’s success?
BENlabs collaborated with Overwolf on a campaign that revitalized and expanded the platform’s creator program. This partnership led to impressive user participation and expansion, as well as a significant reduction in cost per view (CPV).
4. Who is Ricky Ray Butler and what is his role at BENlabs?
Ricky Ray Butler is the Chief Executive Officer of BENlabs. He expressed joy at the recognition of the team’s work in implementing a data-driven strategy for Overwolf Apps.
5. What services does BENlabs provide, and how does it use AI in its operations?
BENlabs uses artificial intelligence to ensure a return on investment for brands that advertise in influencer, streaming, TV, music, and film content. The company provides services such as product placement, promotions, licensing agency services, and AI SaaS platform TubeBuddy to maximize audience growth.
6. What is TubeBuddy and how has it contributed to creators and brands?
TubeBuddy is an AI SaaS platform that has assisted 15 million creators and brands in maximizing their audience and channel growth on digital platforms.
7. Who are some of BENlabs’ notable clients?
BENlabs’ impressive client roster includes companies like Microsoft, GM, Frito-Lay, Bloomingdale’s, Tencent, and Reckitt Benckiser. The company helps these brands grow their digital presence using AI and data-driven strategies.
8. What is Overwolf and how has it partnered with BENlabs?
Overwolf is an all-in-one platform for creators in the gaming industry. It collaborated with BENlabs to run a successful campaign that expanded its creator program, resulting in significant user engagement and progress.
9. How does Overwolf support in-game content creators?
Overwolf is a comprehensive platform that supports creators by providing tools for making, distributing, and monetizing in-game content like mods and private servers.
10. What is the annual Influencer Marketing Awards, and how are winners determined?
The Influencer Marketing Awards recognize outstanding achievements in the field of influencer marketing. Winners are selected by a panel of 35 international experts in the industry who evaluate submissions.
Featured Image Credit: Steve Gale; Unsplash; Thank you!
