Author: Wendy Brache

Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com.
Relationships & Personal Growth

How to Increase Social Proof of Your Expertise

The concept of “social proof” has been explored extensively through research conducted by Dr. Robert Cialdini, author of several best-selling books, including Influence: The Psychology of Persuasion.

In short, social proof means that people do what they see others doing.

For example, in a social experiment, one or more (anonymous) researchers looked up at the …

Relationships & Personal Growth

Content Marketing for Your Personal Brand

Content is a tool used to develop awareness. Content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (-Junta42)

So, how do we take awareness-developing content and turn it into …

Relationships & Personal Growth

A Dirty Little Secret About Link Sharing

Hubspot recently reported new research on link sharing, conducted by link-shortener, bitly. According to their findings, links posted on Twitter, Facebook and those posted directly (email and instant messages) all have one thing in common–the activity associated with them peaks at about three hours. After those three hours, link activity begins to decline. FYI: YouTube’s …

Relationships & Personal Growth

Multi-Channel Marketing for Your Personal Brand

Deliver Magazine’s recent feature on integrated marketing methods hits home for those of us marketing our personal brands to today’s “always-on” consumers.

Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience …