Author: Roger Parker

Roger C. Parker is an author, book coach, designer, consultant who works with authors, marketers, & business professionals to achieve success with brand-building writing & practical marketing strategy. He helps create successful marketing materials that look great & get results, and can turn any complex marketing or writing task into baby steps.
authors cornerBrand Yourself AsCommunication & NetworkingRelationships & Personal GrowthSound Branding

Learning from Henry Ford | Productivity Tips for Personal Branding

 

Unlike most individuals interested in building their personal brands in today’s world, Henry Ford didn’t reinvent the wheel every time he produced a car.

Rather, Henry Ford created an efficient system, or process, for building and selling cars.

Once he perfected the system, he was able to refine and fine-tune the process until his …

authors cornerCommunication & NetworkingCorporate BrandingRelationships & Personal GrowthSuccess Story

7 Content Curation Tips for Personal Branding Success

I’d like to share 7 simple content curation tips for personal branding success, based on a recently-introduced feature on one of my favorite blogs.

 

As I wrote Author’s Journey blog post a few weeks, content curation can be a powerful tool for personal brand building and corporate branding.

Content curation can save you time …

authors cornerCommunication & NetworkingRelationships & Personal GrowthSound Branding

7 Questions to Ask Before You Start to Write

Ask yourself the following questions before you start to write your next article, blog post, or book to build your personal brand.

The questions may appear to be simple, but always pausing to answer them can help you save time by focusing your attention on the key issues that determine the success of your writing …

authors cornerBrand MysteryCommunication & NetworkingRelationships & Personal Growth

A Single Incident Can Undermine Decades of Brand Loyalty

Brands are fragile; a single incident can undermine enthusiasm for a brand that took decades to build.

I’ve been a fan of one of America’s premier blues performers for decades, buying their albums, attending their concerts, and making it a point to visit their home base blues club on every visit to Chicago.

Last year, …

authors cornerBrand Yourself AsCommunication & NetworkingRelationships & Personal GrowthSound Branding

Is Your Personal Brand Going to Make You Obsolete?

Caution: Is your personal brand going to drive your success throughout your working life, or–at some point–is your brand going to make you obsolete?

Today, thanks to Dan Schawbel’s pioneering efforts, a lot of attention is paid to building personal brands. An equal amount of attention is paid to addressing the issues involved in maintaining …

authors cornerBrand Yourself AsCommunication & NetworkingRelationships & Personal Growth

Writing versus Content Curation for Personal Branding Success

Which is better for personal branding success–writing fresh content or curating content written by others?

Content curation has been in the news lately, and there’s a lot to be said for it.

Benefits of content curation

Content curation offers an efficient way to build your online visibility and position yourself as an expert in your …

authors cornerCommunication & NetworkingRelationships & Personal GrowthSound Branding

Avoid the “Curse of the Expert” While Brand Building

When building your personal brand, try to avoid the 7 undesirable traits often associated with experts.

 

I’ve been reading Nance Rosen’s recent articles, like How Does Your Personal Brand Sound?  Her series does a wonderful job of describing behaviors that undermine, rather than build, personal brands.

As she’s pointed out, often simple attitudes or …

authors cornerBrand MysteryCommunication & NetworkingRelationships & Personal Growth

2 Key Resources for Crafting and Telling Your Story

I’d like to recommend 2 books that that can help you craft and tell your personal brand building story on your blog or website.

Ginny Redish’s Letting Go of the Words: Writing Web Content that Works and Patrick Hanlon’s PrimalBranding: Create Zealots for your Brand, Your Company, and your Future offer strong, relevant insights plus …

authors cornerCommunication & NetworkingRelationships & Personal GrowthSound Branding

7 Writing Tips for Personal Brand Building Success

The writing habits that got you this far in your career may not be enough for personal branding success!

As we progressed through high school and college, few of us have had either the opportunity, or the necessity, to develop strong, efficient writing habits.

Last minute was usually good enough to obtain passing grades–or better–on …

authors cornerCommunication & NetworkingRelationships & Personal GrowthSound Branding

7 Tips for Writing & Publishing Your First Ebook

Writing and publishing an ebook is proven success strategy for branding yourself as an expert in your field.

Ebooks offer a significantly faster branding strategy than previous publishing options.

Although success is never guaranteed, the 7 tips that follow, however, will increase the likelihood of your personal branding success during today’s period of rapid change.…