Do E-books Create Personal Brands?
Stated another way, If you write an e-book, will your personal brand gain the same respect and visibility that you’d receive from a printed version of your book?
This is a particularly timely question since e-books and e-book readers are more and more in the news. For …
Does Self-Publishing Make Sense?
One of the biggest decisions business owners interested in building their personal brand and promoting their expertise involves choosing between self-publishing and trade publishing.
During the past few years, technology has made it easier than ever to self-publish your own book, and the number of self-published books continues to grow.
But, is …
6 Ways to Promote Your Book While Writing It
Early promotion is a key strategy for authors writing a book to promote their personal brand.
Early promotion gives you an opportunity to jumpstart your book’s success and tilt the odds of your book’s success in your favor.
It’s never too early to begin to promote your book!
Authors who don’t begin promoting their book …
Write a Book While Building Your Personal Brand
Today, the line between marketing and writing a book has been erased; today’s social media makes it’s easier than ever to build your personal brand by writing a book. With a little planning, you can write your book while building your brand!
Think of your book as a giant jigsaw puzzle; each of your blog …
4 steps to Writing a Brand-Building Book
There’s more to writing a brand-building book than just writing!
There are 4 steps involved in a successful publishing project, one that builds your personal brand and enhances your “expert” status within your target market. Many authors concentrate entirely upon “writing” and, unfortunately, suffer the consequences.
Here’s a brief overview of what’s involved at each …
6 Time Saving Ways to Write a Brand Building Book
The benefits of writing a book to build your brand by promoting your career and your expertise are well known.
Books like Mitchell Levy’s anthology of author case studies, 42 Rules for Driving Success with Books, and the Wellesley Hill Group’s Business Book Series, an exhaustively-detailed 2-part research report, document the benefits of writing a …
6 Key Characteristics of Effective Book Titles
Titles are more than just the words that appear on the front cover of your book; effective book titles not only sell more books, they can launch a follow-up series of books while creating a memorable personal brand for the author’s products & services for years to come.
A few weeks ago, I discussed how …
6 Questions Your Book Proposal Must Answer
The first step in writing a book to build your personal brand–after researching the topic, of course–is to prepare a book proposal that will convince literary agents and publishers of the commercial feasibility of your book.
Proposal as sales toolTo succeed, you have to view your book proposal as an advertisement, or direct-marketing sales …
How Many Pages are Needed for a Brand Building Book?
Are you overestimating the number of pages needed to write a book that successfully builds your personal brand? Many business owners and career-oriented employees who want to write a brand-building book think “too big,” “too comprehensive, and “too many pages.”
Too many brand-oriented individuals think in terms of their college textbooks, comprehensive compilations of every …
Are You Qualified to Write a Book?
“I don’t know whether or not I’m qualified to write a book!”
The process of helping others write books to build their personal brand often starts by addressing a curious paradox:
Published books establish their authors as experts in their field BUT, What qualifies someone to write a book in the first place?Unfortunately, many …