How to Talk About What You Do
How do you respond when someone asks, “What do you do?”
Most people reply, “I’m an accountant,” or, “I’m a writer.” What follows is usually a polite nod, an awkward silence or a blank stare.
Everybody has pre-conceived notions about accountants, and writers, and every other profession. If Bob hated his first chiropractor, he may …
Top 4 Articles Competitors Use to Outbrand You
Think you can take your personal branding efforts to the next level? My bet is that you can, with a little help from the experts.
Take this Wednesday to read the following posts. Because if you haven’t, your competition has. And they’ll use what they learned to outsmart, outreach and outbrand you.
So read on! …
Tips to Develop Your Personal Brand from Michael Port, Marketing Guru
The first book I read by Michael Port was Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. It contains some of the most practical, actionable, and no-nonsense advice I’ve come across to authentically market yourself.
Port sees personal …
Distinct or Extinct: 8 Tips to Turn Mundane Projects into WOW Projects That Build Your Brand
Can you remember the last time you completed a “WOW” project? A project you’ll still be bragging and chortling 10 years from now, as Tom Peters would say? If not, rest assured that you can make your work matter – but only if you take proactive steps to make it work for you.
Every assignment…