Branding Yourself For A Career Change
One of the main reasons you’re having difficulties with a career change is how you brand yourself.
You’re not used to the idea that branding makes such a big difference for a career change.
The last time you changed careers, we were in a candidate shortage. Since there were candidate and skill shortages, you just …
8 Ways To Brand Yourself As A SME
(even if you’re a Generalist)
As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.
Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …
4 Common Resume Personal Branding Mistakes
As we discussed in my 7/16/12 column, your resume brands you, whether you like it or not. Don’t let it become one of your personal branding mistakes .
As TheLadders.com recent eye mapping study so clearly showed us, resume readers make a decision within the first 4 – 6 seconds if your resume bears further …
Job Seekers: Branding Yourself As A Generalist Doesn’t Work
It used to be, the further you got in your career, the more you described yourself as a generalist.
You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.
The generalist…
Your Resume Brands You – Whether It’s Managed or Not
If you’re searching for a job, your resume brands you , like it or not.
I’ve talked to candidates who have refused to brand themselves – They felt branding was for products, not people.
While I can appreciate that candidates don’t like the idea of marketing themselves like a cheeseburger or insurance policy, you brand …
4 Ways To Brand Yourself As A Superior Candidate
In last week’s column, we discussed what causes your resume to brand you as a commodity candidate – and also how to recognize if you’re using commodity branding.
This week, let’s discuss a solution …
Instead of branding yourself as a commodity, why not brand yourself as a superior candidate?
In today’s job market, satisfying …
3 Reasons Your Resume Brands You As A Commodity
You wouldn’t describe yourself as a commodity, would you? Make sure your resume reflects this.
You especially wouldn’t describe yourself as a commodity when looking for a job. Who would say in a job interview, “You should hire me because I’m exactly the same as everyone else?”
So you’re probably thinking, “I’d never write a …