Values: the Backbone of Your Brand
It has become customary for reputed companies and organizations to include a statement about their professed and espoused values and policies in their webpages. From Nestlé’s ‘Creating Shared Value’ to Zara’s ‘Mission Statement’ and including ATK downloadable ‘Corporate Social Responsibility Report’, industry giants have been diligent to craft carefully-worded statements we have come to expect …
10 Accounts I Won’t Follow Back on Twitter
Twitter has been one of the key ingredients of my personal branding mix, and interacting with relevant others and adding value with my tweets the way I have sought to distinguish myself amongst the 3 million other Tweeterers in my country and gazillions elsewhere. Being included in the list of ‘70 Tweeterers that add more …
10 Reasons Why I Follow Back on Twitter
Creating a successful and influential ‘Me 2.0’ persona presupposes a strategic use of the social media. Since our objectives and goals are multifarious, it is up to each and every one of us to make a number of well-thought-out decisions in the social networks to ensure that how we want to be perceived, how we …
Personal Branding and Online Reputation Management: Natural Allies
I cannot think of two areas of the Web 2.0 with greater synergy than Personal Branding and Online Reputation. In fact, the importance of Online Reputation Management (ORM) for Personal Branding is such that it is highly improbable you will be able to negotiate your way to the top in the often turbulent waters of …
Personal Branding in an ‘Enterprise 2.0’ World
The progressive implementation of Web 2.0 technologies is ushering a new era for the world of business and work.
About time, I hear you say. For, as forward management thinkers like the celebrated author Gary Hamel have denounced, the majority of XXI century organizations still apply leadership and organizational models that were created almost a …
Mourinho and 5 Lessons in Personal Branding
Reviled by some yet idolized by others, controversial Real Madrid head coach Jose Mourinho does not leave anyone indifferent. If never a sports figure generated such media frenzy, this is undoubtedly due to the Portuguese success – despite some of his objectionable actions – in building a solid personal brand that has not only withstood …