Guilty of UnPersonal Branding?
Are you guilty of relying on your company’s name and presence – and not working hard to establish your own personal brand? Unless you have an infamous past to hide, you’ll do yourself and your company a big favor by relentlessly communicating a clear, consistent and compelling personal brand. Then, you may leverage your brand …
The Power of Your Name in Personal Branding
Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake – or write an equally hearty introductory post on a discussion thread.
Here’s a slightly off topic tip: the back of your head or an …
Personal Branding with a Punch and Some Cookies
Typically, it’s not the best, but the one who can take the stress and makes it to the top of any company, industry or career path is the person who can take a punch, get past the burn and play injured that makes it to number one. It’s the person who cleans and dresses their …
Stadium Naming Rights, Without Spending a Penny
Nance Rosen, your name, Verizon, Twitter and Jenny Craig: all brand names with something in common. We all are – or can be – marquee names on stadiums that draw hundreds of thousands – even millions – of fans now and for decades into the future. It’s true, it’s inexpensive and it’s easy.
How would …
If You Suck, Your Personal Brand Does, Too
Personal branding is not shameless, endless self-promotion. It’s not direct messaging me with your faux request to “take this IQ test and see if you’re smarter than me.” It’s not directing me to your website with every post. It’s not seeing yourself as the epicenter of everything to do with your industry, category, talent, idea, …
You Speak, I Cry Inside. Personal Branding Never Sleeps.
It’s time to do a mind-sweep, because what you think is gushing out of your mouth and into your texts, tweets, posts, and email. That self-talk you’ve got going is killing your chances to connect with the opportunities that are all around you. Personal branding is a 24/7/365 effort – because if you do it …
If You Can Say It, You Can Live It
If you can’t tell people what you do, then you won’t be doing it much longer. If you can’t articulate what you want to do, then you won’t ever be doing it. But, if you can – well, I found out you are one in about 150 people who can complete this sentence:
I am: …
Conversations: The Other Social Media
As far as houseguests go, the one we had this week was benign. No extra meals to cook, no extra housework, and really no disruption in our lives as usual. However, he was unnerving. He didn’t speak to us. He wasn’t mad. He just didn’t make conversation, and frankly, he’s been here before and I …
Your Personal Brand is Nothing if Not Global
The U.S. used to stand for “no one else matters but US.” Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.
And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned …
Social Media Friends, an Oxymoron?
Short of being a known serial killer who’s lost his Internet privileges, anyone can get introduced to you. You’re probably on Twitter, LinkedIn and Facebook, and otherwise connected in much less than six degrees to every soul on the planet, with more being born every day. Isn’t that why you’re building your personal brand?
What …