Narcissism: The New Normal
ToneCheck.com provides an email plug-in that flags sentences with words or phrases that may convey unintended emotion or tone, then helps you re-write them. I was kidding about that when weeks ago I introduced you to SocialMediaSobrietyTest.com. It’s an opt-in service that requires users of Facebook, MySpace, Twitter, Flickr, YouTube or Tumblr, to go through …
Where Have All the Elves Gone?
I had plenty of “they should get coal in their Christmas stockings,” thoughts when it comes to customer no-service at Macys, Bloomingdales, Mercedes Benz, and the City of Beverly Hills with its pothole on Sunset, as I was attempting to finish my holiday shopping on Sunday. I started out with a reasonable budget of money, …
No Kidding: There’s Danger in Anger
If you have been following this Tuesday column over the last two weeks, you know we are considering the trinity of personal branding:
Attention
Emotion
Memory
Get Attention: Raise your hand, say something insightful and move the gaze of the audience to you. I do this everyday on the LinkedIn discussion groups that I tend …
Your Personal Branding Trinity
I test different methods for social media success all the time. In the last two months, this approach to LinkedIn posting is how I am getting the most positive attention from my target markets. You might try it in your groups and see if it gets you the type of attention …
Not an Emoticon: Emotion
You may be thumbs up when it comes to flashing a smiley face or any of the canned emoticons that functionally do nothing for your personal brand image. Emoticons are the equivalent of wearing the same dress or jacket everyone wears. My mother who was a fashion designer had an expression for that: “You see …
Personal Brands: Here’s Why You Exist
What does it take for a personal brand – or any brand – to exist in the hearts and minds of your audience or target market?
Attention
Emotion
Memory
That’s it. That’s the big secret. That’s personal branding in three words.
Let’s tackle the first part of the personal brand equation: attention. You can’t be …
Personal Brands: You Texted Who?
My very good friend and client, who is a major lawyer in a mega law firm, celebrated her birthday last weekend – really celebrated it. With a dozen equally hot, smart and funny women in a limo, cruising from club to club, she rang in her personal new year getting smashed. She was ripe for …
Personal Brands: Did You Trick or Treat?
Inhibitions are gone when the costume is on.
Last Sunday night, you may have taken on a new identity in search of a pillowcase filled with candy. Or, perhaps like 52 million adults, you dressed up in search of a romantic partner in a bar filled with Lady Gagas and Jersey Shore’s Snooki. Those were …
Personal Brands: Anti-Social Media
Apparently, it is impossible to police every member of your company when it comes to stopping rude, disgusting, or ridiculous behavior. I think it’s fair to say that no matter what policies your management establishes, there are some people who remain too depraved or too stupid, or simply have too much time on their hands.…
Personal Brands: Time to LICK Q
Tonight, I’m delivering my personal branding keynote to 300+ people. My signature topic is: The Ugly Truth About Your Reputation. Because this audience is so diverse in terms of careers and use of social media, I developed a simple four attribute model we all can use to measure, create and manage our personal brands.
Four…