What’s in a Name?
Many of our ancestors came to America with a dream, a promise, and a name that was hard to pronounce or sounded too “insert nationality/religion here”. Names were altered to ease the way into society and increase employment opportunities. Today, in a world of self-marketing and personal branding, name changes happen for all kinds of …
Stay or Go? Robert Griffin III vs Matt Barkley
Should I stay or do I go now? If I go there will be trouble, if I stay there will be double. In business, deciding on a career transition can many times seem daunting. On one hand you have the world you know, its safe surroundings and met/unmet expectations. On the other hand you have …
Replacing a Legend? Be Legendary Yourself!
Having just experienced the Rose Bowl game and a win by my alma mater, I was overcome by love and a slight hero worship for Oregon’s coach Chip Kelly. How can you not love a coach full of gusto, standing at the helm of a ship that is hell bent on reaching greater heights? Yet …
Personal Brand Scorecard – Blake Griffin: Shy Guy Showcase
In a world of show-boaters, limelight stealers, and Kris Humphries’, the quiet front man that deserves the spotlight often times gets overshadowed. Shy guys rejoice! Within the sports world you have found your paragon in the name of Blake Griffin. With the NBA having been resurrected on Christmas, it is only fitting that I highlight …
Sports Leagues Should Embrace Active “Employees” on Twitter
The best brands invite engagement. They showcase authenticity and reply to criticism, instead of deleting it. They also harness the power of their most credible marketers – their employees. Because of social media, employees now have personal brands of their own and can be quite influential. When you think of the personal brands of professional …
Athletes – Schedule your Brand Check-ups
Cars, finances, and health are all things that one should schedule a regular examination of. Doing this allows for keeping on track towards goals, fixing problems in the early stages, making educated course changes, or continuing things running smoothly. This same train of thought should also apply to professional athletes when assessing their personal brand. …