3 Ways to Destroy Your Personal Brand in One Day
You’ve spent a lot of time building your personal brand. Don’t ruin all of your hard work by doing any of these things:
LyingNo one likes a liar. And those folks who have built a well-respected personal brand tend to be the ones that fall the hardest when they’re caught in a lie (Tiger …
“Give Me Freedom…” Should Your Brand Include Political Standing?
There are a lot of things that don’t mix well with your career. One of the obvious ones is religion. But what about politics?
Do you talk about politics at work? In your blog posts? On Twitter or Facebook? This is linking your personal brand with a political standing – and can be a quick …
Three Reasons To Have A Personal Brand Advocate
In a recent article on Social Media Examiner, Phil Mershon asked the questions:
What would you say if you could add five, ten, 100 or 1000 marketing reps to your team? For free?
What if these marketing reps would freely write about your brand and tell their friends, and all they expect in return is …
Battle of the Sexes: Who’s Net Works?
A recent study by LinkedIn, the world’s largest professional network with more than 100 million members worldwide, surprisingly revealed that men are savvier online networkers than women. Two things determined “savviness”: the ratio of connections that men have to connections that women have, and the ratio of male members on LinkedIn to female members.
Logic…How Influential Is Your LinkedIn Brand?
LinkedIn has always been an essential piece of one’s professional online brand. Recognizing this, Klout, the startup that measures influence on Facebook and Twitter, recently announced the addition of LinkedIn.
Is clout important?Klout believes that everyone who creates content has an influence, whether you’re on the “A-list” or not. Using their tool, they hope …
Maximize Personal Branding on The Job Hunt
Your personal brand can be a huge influence on your job search. It can often help you stand out among the hundreds of other candidates vying for an open position – and sometimes even be that differentiating factor that helps you land the job.
Maximize personal branding on the job hunt by following these steps …
Is Your LinkedIn Brand Ready For The “Apply” Button?
It’s likely that you already have a professional presence on LinkedIn – but is it detailed enough to start using it as your resume?
LinkedIn recently announced the launch of a button for employers’ websites called “Apply With LinkedIn.” The button will allow job candidates to submit their LinkedIn profiles as resumes – which has …
How Your Personal Brand Changes Over Time
Your personal brand isn’t meant to be stagnant. After all, throughout your career, you’ll certainly grow and change as an individual. So will your business.
What influences these changes in your personal brand over time?
Your experience New business ventures Switching career paths Interests New skills Your mentors or close colleaguesJust because you’ve built …
Branding Lessons From The Burson, Facebook And Google Scandal
Even big brands misstep and make mistakes. Unfortunately, the bigger your brand is, the more public backlash you subject it to.
The public relations nightmareRecently, a story broke that Facebook hired a top PR firm, Burson-Marsteller, to pitch anti-Google stories to media outlets. The pitch claimed that Google was invading users’ privacy with a …
Online Branding Platforms Face-Off
How many websites do you have an online presence on? Three? Five? Maybe even upwards of ten?
While perhaps it’s unrealistic to expect you to eliminate accounts to simplify your online brand, it can be difficult to keep track of all of your profiles, particularly if someone is searching for you on a specific site.…