Target to Widen Your Audience Appeal
Everything appears to come full circle. Looking back, I find the advice received in my first year in business will always hold true, and, furthermore, it makes more sense now that I have lived the experience.
Upon starting my business, a marketing professional set me back on my heels by asking, “Who is your target …
Rules for Assuming the Sale
You may have previously been advised to “Assume the sale”. The implied characteristics of doing so are to speak with confidence and assume you will get the sale as you begin to meet with your clientele until otherwise notified.
However, along with the advice come inherent problems. The #1 error made by most businesspeople is …
Entrepreneurship Will Leap Frog Your Career
Entrepreneurship and career advancement make the perfect couple! The combination is equivalent to having your cake and eating it too.
When you next move to doing the exact opposite of where you currently are at, you will learn at a far more rapid rate. Especially if you prefer the type of position you have but …
Transitioning From Roadblock To Success
While in conversation with ‘Ron’, as he relayed his #1 stumbling block as a beginning entrepreneur, the expression, “misery loves company” came to mind. Ron used to believe his perfect prospective clientele was X, but he found that X was either lacking the money to invest in sales training or was simply not interested. Despite …
Habits of Successful Entrepreneurs
Entrepreneurs are known for their creativity and thinking differently from everyone else. I was relieved to learn in a class that “conventional wisdom” need not apply!
Believe in yourself
According to conventional wisdom, we are told the first step to building our business is to write out a detailed business plan. But most of us …
Collaborative ideas Produce increased results
After many years of being in the competitive corporate sales environment, it took a long time to accept the idea of freely collaborating with others. In fact, I was very doubtful it would work. However, knowing risk and trying new ideas is at the core of entrepreneurship, it was in my best interest to consider …
Entrepreneurial Exam Reveals Improved Grade
It is said, “Summertime and the living is easy”. We seem to enjoy more of what life has to offer when the warmer weather finally arrives. And my theory is, while we are in this more relaxed state, it proves to be the best time to fully examine our current entrepreneurial status.
Challenge Yourself to…Are You Ready to be Committed?
The play on words, “to be committed”, describes the life of an entrepreneur. We face so many requirements of commitment in order to find success, that frequently we find the same commitments produce a sense of overwhelm too.
Time, monetary investment, education, introspective thought, associations, partnerships and clientele all bring a type of required commitment …
Sell the Advanced Age Advantage on Interviews
The news caught my attention that some companies are comfortable having four generations in the office. They finally recognize that the older group can and do willingly mentor the younger ones. Being a mentor does not necessarily bring with it a higher salary but …
Creating waves for a Smooth Sale
What is the image you have when you think about waves and a sale? I picture a speedboat out on the ocean with little wave streams following the flow. The imagery for me relates to business due to the fact that we now build followings online. So the question becomes do our connections follow our …