Author: Stephanie Jones

Ever thought about the role metrics play in public relations (PR) campaigns? Well, according to Liz McGee, Director of Communications for the Institute of International Finance, a well-devised measuring system is key. It influences decision-making, validates a campaign’s impact, and can lead to more informed, refined strategies.

The key is in the understanding. Not just …

Marin Software Incorporated, a leader in the digital advertising space, recently announced significant advancements to its advertising features. These include keeping pace with modern advertising strategies like Sponsored TV and non-endemic advertising. In addition, more businesses now have access to Amazon’s Demand-side Platform (DSP), further enhancing Marin Software’s comprehensive and targeted advertising solutions.

Sponsored TV …

Marin Software, an esteemed international performance marketing software provider, has released noteworthy updates to Amazon integration, specifically with brands unaffiliated to Amazon in mind. These enhancements are rooted in digital advertising trends and aim to promote both visibility and optimal spending for brands venturing into this space. The emphasis is on boosting efficiency and results …

Art historian Alexandra Loske’s new book, “The Book of Colour Concepts”, extensively explores the abstract phenomenon of colour and its classifications. The book takes readers on a fascinating journey through cultures, eras, and scientific theories to understand human perception of colour. Aside from exploring the variety of colours, it also investigates the associated psychology and …

GameSquare Holdings, Inc.

has executed a sharp transaction with Immergo and XPR, resulting in the sale of non-essentials assets from subsidiary Frankly Media LLC.

This includes their content management software and PR distribution arm, cementing GameSquare’s dedication to core operations.

A streamlined business model emerges from this sale, aiming …

Technology consultant Peter Prodromou shared valuable insights into the role of the Internet in transforming information consumption during his prospective talk on May 31, 2024. His observations, woven from his extensive experience in guiding major tech companies, shed light on the game-changing aspects of content sharing in the digital era.

Prodromou emphasized how the Internet …

Technological advancements continue to catalyze major changes across industries, particularly in public relations and journalism. The pace of digital innovation mandates a strategic, flexible approach, prompting these sectors to incorporate cutting-edge tools, techniques, and social media platforms into their practices as information dissemination and audience reach mechanisms.

The shift from traditional news consumption behaviors to …

With the rapid advance of the digital age, journalism and public relations (PR) fields are experiencing an unmatched transformation. The change can be seen in the production, delivery, and consumption of news as traditional methods adapt to modern technologies.

Digital platforms and social media offer real-time, interactive communication, breaking away from the linear control characteristic …

Just as Rocky Balboa had to constantly stand tall in the face of adversity, so too must the journalism and PR sectors amidst the digital revolution. The fast-paced world of digital communications keeps these industries on their toes, calling for continuous evolution and adaptability.

Interaction has changed significantly in journalism and PR. Rising to the …