Author: Stephanie Jones

With the rapid advance of the digital age, journalism and public relations (PR) fields are experiencing an unmatched transformation. The change can be seen in the production, delivery, and consumption of news as traditional methods adapt to modern technologies.

Digital platforms and social media offer real-time, interactive communication, breaking away from the linear control characteristic …

Just as Rocky Balboa had to constantly stand tall in the face of adversity, so too must the journalism and PR sectors amidst the digital revolution. The fast-paced world of digital communications keeps these industries on their toes, calling for continuous evolution and adaptability.

Interaction has changed significantly in journalism and PR. Rising to the …

In the realm of public relations, a well-known mantra “keep it simple, stupid” (KISS) is cardinal. It brings the focus towards utmost clarity and simplicity, particularly when handling intricate subjects. Achieving simplicity is an art, as it necessitates effective communication strategies, such as the eradication of jargon, utilization of layman’s terms and breaking down information …

Leading public relations agency, FINN Partners has become a member of a coalition dedicated to resolving environmental, social, and regional issues across the globe. The collective, which already comprises nearly 50 entities, seeks to impact global sustainability practices within the hospitality industry. As an active participant, FINN Partners is engaged in the establishment of new …

In the realm of public affairs, we are seeing notable events ranging from the innovative marketing tactics of Sherwin-Williams to an unprecedented strike by Samsung’s trade union. With a growing focus on sustainability, companies like Starbucks and McDonald’s are vowing to reduce plastic usage and implement eco-friendly policies.

The healthcare sector is dealing with significant …

Sherwin-Williams, the renowned paint company, has ignited a peculiar campaign spotlighting its ‘least popular’ color. This promotional activity, at once innovative and mystifying, has the entire industry on the edge, asking questions about its objectives and potential impact.

In the world of branding, we’re seeing the rise of Generation Z as powerful change-makers. As their …

The success of any organization hinges largely on its adeptness at reputation management, product appeal creation, and crisis management. Managed by Public Relations (PR) professionals, these tasks have become more crucial in today’s digital age. It’s no surprise that, in 2022, the global PR market was valued at over $100 billion according to Statista.

PR …

It’s official! Google has revealed their newest artificial intelligence innovation – the Google Search Generative Experience (SGE). Launched on May 24th, 2024, this advancement leverages improved machine learning to offer personalized search results that will not only enhance our browsing experience but also deliver valuable advantages for businesses and content creators.

The SGE is a …

The 10,000 steps per day goal is a globally recognized fitness benchmark but is not a definitive rule for everyone. Our physical activity requirements differ due to factors like age, overall health, and fitness objectives. What’s key is, consistency in moderate exercise and a nourishing diet. Interestingly, the 10,000 step guideline originated not from scientific …

Ke Ren, an esteemed artist based in London, has created a compelling short film titled “Symbols,” narrating her journey from Beijing to London. In a unique imagery comprising alphabets, numbers, and icons, she has defied traditional language norms to establish a language of universal appeal. The film offers a feast to the eyes with its …