21 Great Examples of Brand Essence
Brand essence is an integral part of any successful company. It helps to create a distinct identity and draw customers in. It’s the underlying message and emotion behind a brand and is used to define its core values.
In this LONG guide, we’ll explore 21 powerful examples of brand essence. We will discuss big names …
Quality backlinks remain essential for SEO success
The world of Search Engine Optimization (SEO) constantly evolves, but backlinks continue to prove their importance. Simply put, backlinks are a vote of confidence from one website to another, suggesting the site is trustworthy and contains relevant content. Quality backlinks increase the likelihood of ranking high on search engine result pages (SERPs).
Not all backlinks …
How to Search for an IT Job in Europe
Searching for a job in Europe can be both exciting and challenging, especially if you’re targeting specific countries like the Netherlands, Denmark, and Norway. Each of these countries offers unique opportunities and a high quality of life, making it attractive to job seekers.
Whether you’re a seasoned professional or just starting your career, understanding the …
Microsoft reshuffles executive ranks, anticipates fresh perspectives
Microsoft is undergoing a significant shift within its executive ranks following the departure of Chief Brand Officer Kathleen Hall and an undisclosed Xbox Chief Marketing Officer. The successors for these key roles have not yet been announced, signaling potential changes in the company’s direction.
Kathleen Hall, celebrated for her contribution to various successful marketing and …
Taxi Lion enhances consumer involvement in advertising
The Cannes Lions is a leading international event that brings together professionals from advertising and creative arts realms, fostering a space for sharing ideas and shaping industry’s future. However, consumer involvement is frequently overlooked (yet vital), something CMO Jon Evans of System1 emphasises.
Evans advocates for an unconventional method of obtaining consumer feedback – ‘Taxi …
Ohio University merges art and technology in unique program
Ohio University’s Digital Art + Technology program is a fusion of art and technology. It prepares students for a variety of professions in the digital art industry by equipping them with both theoretical knowledge and practical skills. Apart from coursework, students are also encouraged to participate in seminars, workshops, and collaborative projects for practical experience.…
Central Saint Martins promotes fresh artistic talent
In the past decade, a global network of creatives has committed to promoting fresh talent and enhancing the visibility of innovative creators. One of their essential collaborators is London’s prestigious Central Saint Martins art school. These creative partnerships involve various curated showcases, exhibitions, and inspiring workshops aimed at nurturing emerging artists of all genres.
This …
Integrating CRM and Project Management for Small Businesses
Effectively managing client relationships and project workflows is critical to small businesses’ success. In an increasingly competitive environment, the ability to streamline processes and maintain a holistic view of client interactions and project statuses can make a significant difference.
Integrating CRM and project management for small businesses and project management tools can provide small businesses …
NOVA Awards unveil emerging global talents
Award season kicks off with a bang as a global creative network presents the NOVA Awards for Upcoming Creatives, a partnership with Central Saint Martins, London’s prestigious art institution.
The goal? To celebrate and expose the talents of the world’s most innovative and visionary aspiring designers, artists, and creators. Expect an awesome display of groundbreaking …
Slingshot art exhibition set for 2024 debut
The 2024 MFA Visual Art thesis presentation, “Slingshot,” is preparing for its debut at the Mildred Lane Kemper Art Museum in May. Sponsored by the Sam Fox School of Design & Visual Arts, it’s an exhibition that refuses to be defined by any single medium, style or theme.
Featuring works from nine Sam Fox alumni, …