Branding Purpose
When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, or even marketer can tell …
Why Partner with a Travel Management Company?
The pandemic brought on a big crisis in the travel industry. People were quarantined and unable to leave their countries and, at one point, even their homes. This was devastating for every part of the travel industry. Especially hard hit were smaller companies that were not partnering with a travel management company.
However, that time …
Influencer Branding
Bob Dylan hit the stage with an electric guitar when he headlined the Newport Folk Festival in 1965. Within minutes, his admirers turned on him, attacking him for the same reason they admired him: for …
Online Branding: Your LinkedIn Profile
LinkedIn is a great way to network and attract recruiters. Digital marketing recruiters and hiring managers alike use LinkedIn. As do discerning consumers of all stripes.
For instance, a strong LinkedIn profile can help you …
Visible Brand: Strategies for 2022
Now is the perfect moment to build, magnify, and market your brand. When you choose to be in the limelight, you need to have a plan. Here are the details you’ll need …
How to Build Your Digital Personal Brand
We live in a digital era where almost every person has a social media account and uses it not only to share photos and videos with friends but to promote goods and services, or build expertise. That is why a quality and memorable self-presentation can become a key to your success and popularity. Creating a …
Remote Work: Rising Trends for 2022
Many think we should anticipate increased diversity. Let’s expand the personal branding world. We can anticipate more minority representation across the board.
1. An Influx of Remote WorkWhy? Recent …
5 Reasons Why Healthcare Management Is a Great Career Choice
The healthcare sector offers a variety of career paths for people with different skill sets, preferences, and ambitions. Healthcare management is one such route and could be ideal for the right candidates who want to make a positive contribution through their work without needing to be directly involved in patient care.
Do you need a …
Brand vs. Reputation
Personal branding is still an essential factor that requires careful consideration to attract a target audience. Business owners must create a consistent presence with the brand’s goal, reputation, and fundamental values to influence the …
Being Yourself
What makes you unique, and how can you differentiate being yourself apart from the crowd?
Although strong performance is crucial and critical to your professional advancement, …