Author: Stephanie Jones

Internal linking is a powerful and often overlooked method of optimizing search engines (SEO). If used strategically, it can greatly enhance a website’s performance by distributing link value internally and providing thematic implications that reveal the website’s structure. It can guide visitors deeper into the site, encourages longer stays, and increases overall site traffic.

Despite …

In recent conversations, Gary Illyes of Google addressed the company’s famed strategies for shielding websites from the detrimental effects of low-level spam links, often a tool in negative SEO methodologies. What is Google doing to ensure all our hard work isn’t undone by a link bomb?

Illyes assured that Google deploys cutting-edge algorithms and tools, …

The rising popularity of podcasts offers a new channel for public relations (PR) specialists according to a recent report. With over 4.2 million podcasts on various subjects, they have become a significant resource for PR initiatives.

Podcasts provide a fresh, interactive way of communication, surpassing traditional PR methods such as press releases and conferences. The …

Microsoft appears ready to reduce advertising for Xbox consoles in Europe, the Middle East, and Africa (EMEA), shifting their focus towards promoting their Game Pass, various controllers, and Cloud components. This comes in the wake of a significant cost increase for the Game Pass service, leading to expected changes in Microsoft’s advertising strategy in the …

In this digital age, having a clean and organized email inbox, or achieving ‘inbox zero,’ is a goal many strive for. This goal, according to renowned author Shira Gill, can enhance organizational skills and contribute to mental clarity.

Keeping an organized inbox, could potentially lead to increased productivity and focus. The objective isn’t unattainable. With …

Carmen True, Vice President of Marketing at Qualcomm, has revealed the rationale behind their next big move. The tech giant has forged a three-year shirt sponsorship deal with Manchester United, reportedly valued at about $225 million. The universal appeal of Manchester United, boasting a billion fans globally, is considered a significant factor in this alliance.…

Bolt PR, a well-known PR and digital marketing agency, has appointed Jessica Ballew as the new Digital Marketing Director. An experienced professional in both B2B and B2C businesses, Ballew brings 15-years of experience in marketing across various platforms. Her responsibilities at Bolt PR will include shaping digital marketing strategies, branding, and managing social media campaigns.…

Public relations is a dynamic field that grows and innovates continuously, offering professionals new ways to add value to businesses and improve brand image.

Esteemed industry leader, Gail Heimann, is set to host an informative podcast that aims to share the latest trends in public relations. With her influential role and vast experience in the …

Incorporating SEO metrics into public relations and communication methods can significantly enhance digital outreach and measurement. Traditional “funnel” strategies are less effective in the digital realm, where interactions typically begin with a Google search. SEO understanding enables PR professionals to strategically enhance visibility, traffic, and engagement. This integration makes businesses more searchable when potential clients …

Martin Azambuja, an accomplished Uruguayan designer, is currently making a significant impact in the New York arts community. Previously a part of Micheal Bierut’s reputed team at Pentagram, Azambuja now plays the key role of senior designer at Porto Rocha. Alongside his co-founder Francisco Roca, he has embarked on an intriguing publishing venture that aims …