Metrics For Tracking Your Heroes (And Joining Their Company)
Hey, we all have heroes. Some of mine include a guy who wore #23 for the Chicago Bulls and my Dad. But we also have a lot of people we look up to in the social media realm – people who influence us and whose company we’d like to be included in (yes, no matter …
90% of Us Should Come Out of Our Shell
At any given cocktail party and networking event, sometimes you’ll see a circle of people that, at first, appear to be interacting with one another.
But look closer.
Of a group of 8, you’ll have one or two loud people who dominate the conversation while the rest don’t talk nearly as much. The give-and-take among …
6 Things Personal Brands Must Stop in 2012
If we avoid these tactics, our personal brands will be better for it in 2012. As will everyone else in the social media universe we impact.
1) Auto-Direct Messaging people on Twitter. “Hi, thanks for following me! Visit my website! Read my book! Like my Facebook Page!”
I wish there was a way these could …
7 Social Media Resolutions For 2012
I won’t even bother with the typical exercise goals – I’ll start with the goals that are easier for me to accomplish in 2012 in the social media realm. I’ll bet you may want to take a few of these for yourself too.
1. Clean out the quiet people on Twitter.If they haven’t said …
Getting Your Personal Brand’s “Hay In The Barn.”
Back when I was in High School, our cross country team coach had an unusual and corny yet strangely motivating expression. Prior to the beginning of each season, during the summer, he would say, “Make sure your hay is in the barn.”
What did he mean by that? I’m no farmer, but I’m pretty sure …
7 Ways to Mind Your Personal Brand’s Manners
Sit up straight. Don’t talk with your mouth full. Write thank you notes to people who give you gifts or attend events in your honor.
These are the kinds of things that we learn early on in life. But good manners, with several updates that apply to this stage of your life, can say a …
Clients Don’t Buy Services. They Buy People.
For a great many people, a word like “brand” is easier to associate with a tangible product like cars or detergent. People who provide a service rather than a product don’t always think of themselves as a “brand” because the dots are sometimes harder to connect for them.
The reality is that there is absolutely …
Congrats On Your 65,000 Followers. Now Which Are Real?
If you’ve been on Twitter at all in your life, you’ve probably encountered the message of someone who promises, “I’ll get you 5,000 followers on Twitter in the next two weeks!”
My question is…so what?
Does quantity of followers matter over quality? No. I don’t think it does.
It certainly doesn’t matter when it’s become …
Unplugging Yourself To Feel More Electric
What would be the worst thing if you didn’t have a telephone or fax machine? You’d have to write a client a handwritten letter.
What would be the worst thing if you couldn’t e-mail or use a cell phone? You’d have to take a trip to see that client face to face.
What would be …
5 Cheap Moves Your Brand Can’t Afford
There’s savvy spending and then there’s cutting corners you don’t need to make at the risk of looking shabby in front of others. Avoid these moves to prevent yourself from making a really cheap first impression.
The non-company e-mail addressWhen I see someone with the email address of @aol.com, @gmail.com, @yahoo.com, etc., I have …