Unpaid Internship Opponents Miss The Point – And The Opportunities.
After my Freshman year of college, I had an internship during the summer at a radio station writing copy for station commercials. After my Sophomore year, I had an internship at a radio station’s promotions department, having a voice in the direction of the promotions the station created. And after my Junior year, I had …
Transforming Old Papers And Business Cards Into Brand Treasure
Here’s a nice little Spring Cleaning tip for you that could be a nice win-win. This nice win-win would be that it de-clutterizes your office, and helps share your interests with your online community – in turn building your brand.
We all come across handy articles that we’d like to hold onto and refer back …
The Kind Of Twit Who Isn’t Worth Following.
I suppose I committed a cardinal sin of Twitter the other day. I unfollowed some people. I know this goes against the “get as many followers as you can” logic, but I have to say I found it to be a kind of cleansing experience. I see the Twitter experience – which isn’t for everyone, …
Don’t Let Content Syndication Make You Lazy
Earlier in the week, I had a bonafide Freak Out Moment. One of the apps used to syndicate my blog was having an error and decided to post the latest post – even before it was done – onto the web over and over and over again. After I had my meltdown, got the situation …
Championing Needs of Many Over Needs of You
Let’s face it. We’re all trying to grow awareness of ourselves in various ways. And in doing so, we tend to look to our own numbers, like Followers, Connections, Fans and more. I should know. I’ve stared at those numbers as much as anyone.
But as I’ve become lucky enough to join the company of …
6 Tools Better Than An FAQs Page
Picture that someone has just absorbed your home page and perhaps dove into your other pages. They’re crossing an important point where they’ve gone from ordinary visitor to more interested party. They may not be ready to BUY just yet, but it’s reasonable to expect that they’re moving toward having an initial conversation, right?
They …
The End of Meetings, The Start of Missions.
As I was reading my Facebook stream this morning, a simple message from Sally Hogshead, author of the book, Fascinate (and a great, inspirational speaker on creativity) struck me:
“Every meeting should be planned with a specific change in mind. Nobody needs more status quo!”
As I thought about this, it occurred to me that …
Don’t Fall For The “I Know People” Trap
There are many different types of potential clients you’ll come across and there will come a time where, if the discussions turn serious enough, you’ll enter what should be a negotiation phase for your services.
However, there are certain prospects who aren’t negotiating as much as playing games and it’s important to separate these pretenders …
Mail System is Changing Forever. Not Just On Saturdays.
It’s time we wish the first generation of direct mail and e-mail a happy retirement to Del Boca Vista. I recall stories of when ol’ direct made the eyes of David Ogilvy twinkle with glee. Or when e-mail came on the scene, a hot, young upstart in the electronic world.
But like all things, there’s …
3 People Who Never Belong In A Brainstorm Room
“OK, everybody. Come on into the brainstorm room/conference room and let’s talk about (Insert Initiative Here). We’re going to need to generate some ideas.”
Whoa, whoa, whoa. Let’s take that a step back. As it turns out, the process of cultivating ideas isn’t for everybody. It’s not an automatic right based on title. I think …