Author: Angela Ruth

Cannes Lions Festival of Creativity, a yearly celebration of innovation and creativity, brings together global marketing professionals in Cannes, France. Every year, it celebrates the finest works in the advertising industry. Two experienced industry leaders, Neil Barrie and Jonathan Mildenhall, have put their expertise into creating a comprehensive guide for Chief Marketing Officers (CMOs) to …

De Beers, the renowned diamond company, has declared the discontinuation of lab-grown diamond production within the Element Six division. Instead, the focus will turn towards natural diamonds as part of their new ‘Origins’ strategy.

The aim of this strategy is to accentuate the genuine beauty and singularity of natural diamonds that have been forming over …

The recent Creative 100 listing honours top artists who make a significant impact in various domains, including photography, fashion design, and illustration. These individuals, through their innovative work, not only shape cultural trends but also greatly influence consumption patterns.

One of such talent is Heidi Bivens, an artist skilled in multiple creative domains, including costume …

The 2024 Awards are now in the books, celebrating excellence in multiple areas from Advertising, Campaign Branding, Collaborations to Editorial, In-House, Photography and more. This ceremony, a platform for both established and emerging talents, showcased breath-taking creativity from around the globe.

The awards also highlighted incredible student efforts, and special recognition went to the top …

Excelling within the quickly evolving PR sector, Weber Shandwick holds an esteemed place in the marketing communications industry. Among 150 firms, they are celebrated for their forward-thinking approach, seamlessly integrating traditional PR and digital marketing strategies. Weber Shandwick’s commitment to fostering a diverse and inclusive work environment is notable. They operate in 81 countries, tapping …

In public relations (PR), measurement is often avoided despite being a vital component for productive application. As highlighted by Liz McGee, Communications Director at the Institute of International Finance, organisations without firm measurement structures cannot accurately assess the effectiveness of their resources.

The reluctance to measure PR efforts can result in wasted resources and a …

According to a recent study conducted by Sapio Consulting, one of the primary challenges faced by PR professionals is juggling multiple tasks. This was identified by a significant 42% of professionals, with other key issues being adapting to the ever-evolving media landscape and meeting rigid deadlines, acknowledged by 36% and 34% of respondents, respectively.

Equally …

In the tech design world, a revival is occurring due to fresh entrants such as Nothing, an inventive tech company that’s disrupted the market beyond the well-known fruit logo. Nothing’s game-changing approach towards tech designs combines advanced features with minimalist aesthetics, forcing a shift in thinking among other tech players.

Mario Alessiani, a renowned Italian …

The Cannes Lions International Festival of Creativity, traditionally a hub for marketing and advertising, has broadened its horizons to embrace other sectors such as technology, design, and entertainment. This development has turned the festival into a hotbed of creativity, attracting brilliant minds from various industries. The festival offers a unique platform consisting of workshops, seminars …

On June 3rd, Philip Hall, the ex-managing director of Portland Communications, unveiled his new venture, a boutique consultancy named Thorndon Partners. With a focus on litigation, crisis PR, and global projects, Thorndon aims to bring together experienced professionals to offer a comprehensive service package to their clients.

Prior to the establishment of Thorndon, Hall served …