Author: Angela Ruth

"Sonic Branding"
News

Leffe introduces sonic branding for enhanced customer experience

Leffe, an Anheuser-Busch InBev’s beer brand, is launching its unique sonic identity, amalgamating historic elements with modern sound design. This move aims to provide Leffe customers a richer and more comprehensive experience, merging the brand’s ancient tradition with 21st-century influences.

The brand’s initiative underscores the potential auditory branding holds, often overlooked despite its successful track …

AI Design Blend
News

Blend: Elevating graphic design with AI assistance

Introducing Blend, an AI-assisted graphic design tool that makes the design process more efficient. Blend simplifies tasks like background removal and image resizing, making graphic design easier than ever before. It’s user-friendly and suitable for both beginners and professional designers.

Blend boasts an array of customizable templates and an intuitive editor. Users can swiftly adjust …

AI Streamlining
News

Blend: streamlining graphic design with AI automation

Meet Blend, an artificial intelligence-powered application reshaping graphic design by automating routine tasks and introducing smart background modification. Excels in visual design creation, Blend offers an exciting array of features saving precious time and boosting efficiency.

Blend presents advanced AI technology that simplifies the creation and editing of images and layouts. It also identifies and …

Interactive Billboard
News

Gymshark’s interactive billboard captures consumer attention

Gymshark, a leading athletic apparel brand, has recently caught the eye of consumers with its inventive billboard ad. A masterstroke of simplicity and consumer engagement, the ad prominently displays Gymshark’s signature logo against a minimalist background. The clever tagline effectively communicates Gymshark’s core values — innovation, performance, and design — and amplifies the brand’s visibility.…

"Underexplored Strategies"
News

Entrepreneurial firms leverage underexplored marketing strategies

Entrepreneurial firms can gain a competitive edge by utilizing five underexplored marketing strategies. These are Guerrilla Marketing, Dark Social, The Chasm, and Evangelist Marketing.

Guerrilla Marketing emphasizes unconventional strategies to promote products. It is creative, targeted, and often localized. It doesn’t require a large budget but attains attention through creativity and shock value. The Blair …

"Reshaping Creativity"
News

AI reshaping creativity in various fields

Artificial Intelligence (AI) is revolutionizing various fields of creativity, opening doors to inventive experimentation. From aiding in automated content creation, predictive analysis, and art and design, AI is proving to serve as a boon for content creators and businesses. Its approach to processing vast data allows identifying patterns and opportunities beyond human capabilities.

Further allowing …