Author: Angela Ruth

British Standard Type, a company founded by Matt Fenton, recently launched a custom display font called “Yinka Sans.” The font is a result of a collaboration with Yinka Ilori MBE, a British-Nigerian artist and designer. Inspired by his Nigerian heritage, the font displays his signature style featuring vibrant colours and unique patterns.

Available in two …

OpenAI has unveiled a new series of Generative Pre-trained Transformers (GPTs), constituting 13 specialized tools. These powerful AI implements are transforming the content creation field, extending services to images, videos, logos, and marketing copy.

The GPTs employ a deep learning technique, enabling them to deliver content of any form with an unmatched accuracy. Due to …

OpenAI recently launched a range of tailored General Processing Translators (GPTs) aimed at satisfying various professional needs. These AI-driven tools fulfill tasks ranging from copywriting and image generation to data analysis, contributing to a more efficient and productive workflow. The capacity of these GPTs to troubleshoot creatively provides solutions traditional methods can’t deliver. The tools …

UK-based public relations company Good Relations is set for a leadership shake-up, with its current CEO poised to step down in September after a remarkable 15-year tenure. During this time, the firm secured large accounts with industry giants like Nintendo, Subway, and Airbus.

Despite the forthcoming change, Good Relations continues its successful collaboration with these …

In a recent summit, Associate at Slateford law firm, Jess Alden emphasized the importance of preemptive crisis management in businesses. Clear channels of communication, monitoring business processes, and creating robust crisis management plans were stressed as vital to avoiding significant harm to a company’s reputation.

Alden advised the need to recognize potential crises much in …

In 2023, AbbVie, a well-known pharmaceutical company, made a prominent move in the industry by investing an estimated $145.7 million on physician-directed marketing. The company, famous for creating the successful anti-inflammatory drug Humira, showed its aggressive marketing strategies to fortify its standing in the ever-competitive pharmaceutical field.

Humira, a worldwide best-selling drug, transformed the treatment …

Artificial intelligence (AI) is drastically transforming marketing by providing customized experiences using customer data. It’s an essential tool for enhancing marketing strategies and increasing conversion rates. Let’s not forget the role of AI in customer service, where chatbots attend to customer needs 24/7, thus enhancing brand trust.

Also, in an era of digital voice assistants, …

The Upvote Group and Give An X Alliance have come together in the UK, working under the poignant campaign slogan: “Demand the changes we need.” This collaboration is all about galvanizing the youth electorate in the upcoming general elections through an emphasis on their potential to shape the future.

The campaign has seen high-profile artists …

Paula Scher, an acclaimed graphic artist known for reshaping modern brand enhancement, recently appeared on the DesignThinkers Podcast. Scher has revolutionized the design industry, creating iconic logos for multinational corporations, continuously pushing the boundaries of design.

Since joining Pentagram in 1991, Scher has been involved in major brand transformations for institutions like The Public Theatre …

The world is currently witnessing an immense technological disruption in the media industry, thanks to advancements in computer processing, data transmission, artificial intelligence (AI), and 3D video technology. AI is making tailoring content delivery and analytics possible while 3D videos are leveling up the visual experience. The boon does come with challenges though, including potential …