Author: Angela Ruth

Skills Enhancement
News

Students Enhance Skills, Boost Gallery Appeal

West Liberty University graphic design students recently teamed up with a local gallery in Wheeling’s Centre Market area for a practical project underpinning their professional development.

This unique collaboration involved the development of a brand-new image for the gallery, requiring strategic creativity, accurate audience identification, and the crafting of a visually compelling brand aesthetic aligning …

"Shaping Future"
News

Women Shaping Future of Marketing Industry

The landscape of the corporate world is rapidly evolving, with women leading the charge in the marketing field. These change-makers are balancing domestic and professional lives, breaking glass ceilings, and rewriting the marketing game with innovative strategies. Their contributions ensure a more balanced, fair, and inclusive work environment while revolutionizing business operations. Here are the …

"Expert Urges"
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Expert Urges Royal Family to Refine PR Strategy

A communications specialist from Northeastern University suggests that the Royal family’s PR strategy needs an overhaul. This comes after the Duchess of Cambridge, Kate Middleton, was involved in a series of controversial incidents. The expert proposed a transparent and relatable communication approach, as the society shifts norms and the influence of digital media grows.

Kensington …

Multicultural Day Hosts
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University of Florida’s Bateman Team Hosts Grand Multicultural Day

The University of Florida’s Bateman Team recently hosted a successful Multicultural Day on February 24 at ‘How Bazar’, attracting over 300 participants.

Guest speakers, food stalls, cultural performances, and informative exhibitions filled the day, embodying the event’s mission to promote multicultural awareness, acceptance, and inclusivity amidst the community’s dazzling diversity.

At ‘How Bazar’, a tapestry …