Author: Angela Ruth

In an exciting announcement on Saturday, May 4, 2024, software giant Autodesk, with Disney and Lucasfilm, launched a droid design competition fittingly named “May the Fourth.” The competition, organized in commemoration of Star Wars Day, invites individuals over 18 to showcase their design skills using Autodesk’s software lineup: Maya, 3ds Max, and Fusion.

The contest, …

As a partner at Winch Design, Greig Jolly wields a deep understanding of cutting-edge design technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). Jolly sees immense potential in the integration of these technologies into the design process, citing speedier generation and visualization of ideas as key benefits.

While acknowledging AI’s …

Mastering media interaction skills is of paramount importance for top executives in the complex business world of today. Effective communication with the press is key in diffusing your company’s message effectively to the public.

Developing an accessible, yet authoritative persona paves the path for successful engagement with journalists, mirroring your company’s values along the way. …

Chipotle is making headlines with their innovative marketing campaign, the Burrito Vault, sparking interest and building a stronger relationship with consumers. This initiative ditches traditional promotions and instead, offers a unique interactive experience, reinforcing their commitment to prioritizing customers.

Pharmaceutical giant Pfizer has updated its forecast displaying positivity and their ability to handle challenges. They …

At a recent symposium, leading social media expert Rachel Vandernick discussed the distinction between creators and influencers and how brands can leverage them for audience engagement. Vandernick emphasized the need for brands to understand which role aligns best with their goals.

According to Vandernick, creators typically craft unique and engaging content, fostering a sense of …

Keller Williams, the real estate giant, has accused John Davis, its former CEO, of staging a publicity stunt following his most recent legal accusations. This significantly ramps up their ongoing high-profile legal battle, which has previously included allegations of sexual misconduct, self-interest and upheaval within the company’s leadership.

John Davis, who was CEO of the …

Esteemed former PR head at a top finance service, Rob Farmer, is back on the corporate scene, taking up the mantle at StreetCred.

Teaming up with industry professionals Jimmy Moock, Emma Smith, Will Ruben, and Jason Lahita, Farmer aims to use his strategic expertise to boost StreetCred’s fintech profile.…

Understanding and implementing SEO is not as complex as it might seem. The key is improving both on-site and off-site factors to enhance a website’s ranking on search engines. Although this can be challenging due to constant changes in search engine algorithms, with diligent work and a well-grounded grasp of SEO strategies, one can noticeably …

Google’s ad spending challenges are evident from a 17% increase in ad spend, but only a 4% rise in clicks in Q1 2024. Google’s difficult financial performance is linked to the huge resources used on advertising with minimal returns. It is therefore vital for Google to rethink their strategy in order to increase user interactions.…

Despite a 17% increase in American ad spend for Google Search in the first quarter of 2024, the tech giant has seen a slow click growth at 4% increase from 2023. The slowdown makes advertisers question the effectiveness of their spending, while others explore alternative advertising platforms.

Yet, Google Search remains dominant in the American …